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Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a professionally designed website. Without one, potential customers will go to your competitors that do.

Because of the amount of fraudulent businesses on the internet when someone sees a website that isn’t professional their mind automatically goes to the site belonging to a scammer. Scammers and fly-by-night businesses rarely have professional web design teams to help create them a perfect website.

When you use a professional to design your website it also shows that you care about your business. Think how soldiers take the time to polish their boots, it shows that they care for their boots. You need to polish your website with the help of a professional web designer. Showing that you care for your business makes people more likely to trust you and your company.

Having a professionally designed website also makes it easier for your customers to navigate and find what they are looking for, making them more likely to be satisfied. On the same note by making it easier to navigate it makes it easier for your customers to stay informed on changes in your products, arrival of new products, and any events they may be interested in.

A professionally designed website is more likely to show up on Google or any other search engine. This is because websites need to be optimized to meet certain criteria that Google’s algorithm looks for in ranking websites. This goes beyond just utilizing the correct keywords. Google uses a myriad of factors including links, site structure, usability, mobile-friendliness and site performance to determine ranking on the search results page. Today websites must work correctly on all devices including desktop computers, laptop computers, tablets and smart phones to get the most from their online marketing.

A study from Stanford University found that a website’s design was more important than credibility indicators like having a privacy policy, awards or certifications. There are many reasons that your business’s website should be designed by a professional, more than can be listed here briefly. The most obvious reason is that a professionally designed website will make your business look more professional and thus will be a tool to gain new customers.

At Potter Media we have been designing websites since 1997. We are experts at contemporary design and development, making all of our websites responsive for multiple devices.

Call us today to discuss how we can help you 781-246-0210

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