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Top 5 Reasons Why your Local Business needs a Professional Website

December 5th, 2016|Categories: News|

Owning a business is a complicated process with many steps to set up to get your feet off the ground.  Most local companies are individually or family owned entities leaving you, the business owner to [...]

Search Engine Optimization is important to get your website found online

November 28th, 2016|Categories: News|

Your online footprint is an extension of your marketing department.  Whether you are a large company with a physical marketing department, or you are a small to medium sized business with a few employees, your [...]

5 Reasons Fresh Content Matters to Google Search Engines

November 21st, 2016|Categories: News|

Your brand new website has launched showcasing your business, your success stories, and your products and services.  So why are you not seeing the benefits of your shiny new site?  Or, perhaps, your site has [...]

Email Newsletters Help You Stay In Touch With Customers And Referrals

November 14th, 2016|Categories: News|

Stay in Touch You use email to conduct business, to email your suppliers, and to send an invoice or inquiry.  Are you also using email to keep in touch with your current customers?  How do [...]

Does My Business Really Need a Website?

September 19th, 2016|Categories: News|

For nearly every business owner, the answer is “definitely!” A few people might be able to do without one. In today’s climate, very few businesses can be successful without at least a basic website. Whether [...]

What Makes Internet Marketing Work?

September 5th, 2016|Categories: News|

Business owners sometimes ask, “Why is online marketing such a big deal? What makes it work so well?” The experts at John Potter Media have been working on internet marketing since it was a new [...]

Six Internet Marketing Strategies That No New Business Can Ignore

August 22nd, 2016|Categories: News|

Many small business owners underestimate what the internet can do to help them grow. The web has transformed marketing in many ways. Every single business owner has access to a global audience. There are more [...]

Identifying Your Customer Base

August 8th, 2016|Categories: News|

The key to any marketing strategy is the customer base. If you’re going to create advertising that speaks to your customers, you have to know who they are. You need to know who uses your [...]

Review Results

July 25th, 2016|Categories: News|

At John Potter Media, we tell our clients that it’s important to review analytics everyday. They often ask us if it really changes that fast. It’s important not to underestimate how rapidly things can change in today’s [...]

Email Marketing

July 18th, 2016|Categories: News|

Email marketing is an important tool for small businesses. It opens up a way to connect with people who you have done business with, those who have visited your website, and others that you have made connections [...]

Create and Post on Social Media Profiles

July 11th, 2016|Categories: News|

Recently the marketing team at John Potter Media was asked by a client “Why is it important to regularly post content on social media sites? How often should I post things?” This was a great question, and [...]

Create Keyword Specific Content

July 4th, 2016|Categories: News|

Our clients here at John Potter Media often ask why it’s so important to use keyword specific content to get good SEO results. In some ways the answer is simple. Keywords are how search engines know what [...]

John Potter Media Company Receives 2016 Best of Wakefield Award for Marketing Consulting

June 20th, 2016|Categories: News|

WAKEFIELD May 18, 2016 — John Potter Media Company has been selected for the 2016 Best of Wakefield Award in the Marketing Consultant category by the Wakefield Award Program. Each year, the Wakefield Award Program [...]

John Potter Media Company Receives 2016 Best of Wakefield Award for Graphic Design

June 20th, 2016|Categories: News|

WAKEFIELD June 9, 2016 — John Potter Media Company has been selected for the 2016 Best of Wakefield Award in the Graphic Design Services category by the Wakefield Award Program. Each year, the Wakefield Award [...]

Setup a SERP’s Tracking Program (Search Engine Results Pages)

June 20th, 2016|Categories: News|

What is ProRankTracker.com? There are many different tasks involved in designing and implementing an internet marketing strategy. One of the most important functions is rank tracking. This lets you see how your website is ranking in search [...]

Setup Google Webmaster Account

June 13th, 2016|Categories: News|

A Google Webmaster account can be a powerful tool to help you manage your website. It comes with a variety of functions designed to boost your visibility on the internet. For many small businesses, it is a [...]

Install Google Analytics Program into Your Website

June 6th, 2016|Categories: News|

Understanding how people find and use your site is an effective way to bolster your online presence. Google Analytics is used to track any searches made on your website so you can learn more about what your [...]

Register Your Business and Website with Google Business Listings

May 30th, 2016|Categories: News|

According to Google, one out of every five searches is related to a location and Google Places is an improved search facility that focuses on this aspect. If you are a small business targeting local customers rather [...]

Have a Professionally Designed Website

May 23rd, 2016|Categories: News|

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a professionally designed website. Without one, potential customers will go to [...]

Six Big Benefits of Internet Marketing

May 16th, 2016|Categories: News|

Internet marketing is a vital part of any company’s advertising strategy. Your potential customers are spending more and more time on the internet and social media. Today, most people take to the internet when [...]

Online Marketing: More Important Than Ever

May 9th, 2016|Categories: News|

Many small businesses underestimate the importance of internet marketing. That can be a big problem. In the past, an online presence could be a benefit for a business, but today it is essential. As [...]

Marketing Myth: We Don’t Need a Website Because Our Customers Don’t Use Computers

May 2nd, 2016|Categories: News|

A lot of business owners say this. They might have a lot of customers who are older or operate in a rural area with less access to technology. While you might be surprised by how [...]

What Should My Website Include?

April 25th, 2016|Categories: News|

If you are looking to develop a new business website or re-vamping your current one, then you have a wonderful opportunity to think about what kind of content and features will benefit you the most. [...]

Why Do I Need a Website?

April 18th, 2016|Categories: News|

There are probably businesses that don’t need a website. If you truly have all of the business you can handle and have no interest in growth or expansion, then it’s possible that a website isn’t [...]

10 Steps to Online Marketing Success

April 16th, 2016|Categories: News|Tags: |

Is Your Online Marketing Missing Something? Get more customers with internet marketing Most business owners and entrepreneurs know that running a business requires wearing many hats. In addition [...]

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