We study your own business and website, top competitors, and your industry as a whole to determine what measures are most likely to be successful. We conduct a thorough SEO audit to establish a baseline for your current search rankings so it’s easy to measure changes. Our team researches different keywords based on top searches and your goals so that we can refine targets.

Using the information gathered in step 1, we develop a plan that works with your budget and goals. We establish clearly defined and measureable goals and then develop a clear pathway to reach those results. After selecting the focus keywords, we create an optimized landing page for each. We ensure that on-page optimization & internal linking is designed to maximize rankings. We make changes to your website coding and content to make it search-engine friendly. We then develop a content strategy, determining the types of content that will provide the most benefit and creating a schedule to ensure regular updates. We use a combination of blogs, social media, press releases, content pages, and outreach campaigns to maximize your exposure.

Content marketing is the key to search engine optimization today. Long gone are the days when low-quality content stuffed with keywords could drive a website to the first page. You need quality content that is informative and engaging to develop a web of linkbacks and connections. For an additional cost, we can provide public relations services using news outlets, press releases, and industry organizations to increase your exposure. Another option is to take advantage of our social media management services, which uses social media to connect with the public and encourage them to share and discuss content related to your business.