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Potter Media is a full service graphic design company. We use the latest forms of communication to best express business ideas, products and services. From logos and brochures, to flyers and business cards, Potter Media graphic design and print design services will make your business or organization look great and get your message across clearly and concisely.
TYPES OF GRAPHIC DESIGN
Every business needs to spend time creating a name and a symbol or design that identifies and differentiates your business from your competitors. The foundation of your unique brand is your logo. Your website, online marketing and promotional materials (all of which should integrate your logo) communicate your brand. Consistency is crucial to branding. Always use the same color scheme, logo placement and design style throughout your marketing pieces. This enables customers to easily recognize you.
Potter Media is able to design a contemporary and professional logo for your company that can be used for web marketing, print materials and advertising. We believe in working together with our client through the design process. Once the logo is completed you own all rights to your final design.
Do not be fooled by the lowest prices advertised for custom logo design and crowd sourcing companies. If you value your time and care for quality, hire a professional! Avoid the risk of not knowing if you receive original work, clipart reused many times, or design copied from another source. It could cost you later.
Business cards are an important part of your direct marketing. Most importantly your business card must clearly show your contact information. That’s the number one priority. Even a poorly designed card must allow people to contact you. You would think this is just common sense, but you’d be surprised how many cards hide the contact info behind some strange color scheme or illegible type.
Although marketing has gone digital there is still a need for printed brochures. When thinking of how to design a brochure, keep the end user in mind. Is this a brochure that’s going to be mailed out in response to a requests made on your website? Is it a giveaway at a networking event, or a leave-behind brochure? When someone opens it, what will it say to them? Design for that person, not for yourself.
When developing a Flyer your main goal should be to slim down all the necessary information into easy to read chunks. Throw out anything that you don’t really need and look for ways to make what you do need more concise and beautiful.
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