Potter Media building websites since 1997. Call 781-246-0210 to discuss your website or online marketing. Get more customers from online marketing today.
In today’s economy, every business needs an effective website in order to be competitive. You need a website that turns internet traffic into solid leads and, eventually, repeat customers. It might seem like a simple concept, but many businesses fall short when it comes to using the internet effectively. Bringing customers to your website, making it easy for them to navigate, and using engaging content and great functionality to convert them into customers takes expertise.
At John Potter Media, our expert web development team is dedicated to creating websites that do more than just look great. Our web design process has been developed over the years to make sure that every one of our clients gets a website that is carefully tailored to their unique business needs.
Take a look at our standard website design process.
Audit Your Current Website
If you have a website, we spend time exploring it to see what works and what doesn’t. Using tracking software, we come up with a list of improvements based on what visitors to your website are doing, and what you want them to do differently.
We look at your business, especially your sales process and existing marketing program. Identifying your strengths and weaknesses allows us to create calls-to-action and user pathways that will grow your customer base.
Design and Development
The actual development of your site starts with building a solid structure. Every website that we design includes an intuitive and user friendly experience, compelling and creative content that will keep people engaged and bring them back for more, and a foundation that is designed for future growth and change.
We stay up to date on the most cutting-edge coding standards. This makes sure that your website will be fast, reliable, and translate seamlessly into a variety of platforms. Your site will work perfectly on tablets and mobile devices, as well as being optimized for high-quality search engine results.
Back-End CMS Development
Our content management system is designed to make it easy to manage and update your website. We use platforms that are stable and ensure that your data stay secure to protect both you and your customers.
We do extensive testing on your website before it goes live. An iterative quality assurance process makes sure that our coding is flawless. We check for potential exploits, a balanced workload, and compatibility with different systems. We do whatever it takes to find any bugs and fix them before opening up your site to the public.
Online Visibility & Marketing
A great website isn’t important if no one sees it. As soon as your website is complete we turn our focus to marketing. It’s vital that you stay relevant by continuously updating your website, so we make recommendations for later updates and regular content additions. We will work with you to develop a long-term marketing strategy that will grow your customer base and give you the highest possible return on your marketing budget. We use a variety of methods including social media, paid advertising, and optimized search engine results to drive growth for your company.
Start Getting Results Online