The modern marketplace begins with the internet. Although your brick and mortar store or office plays a crucial role in the profit and success of your company, an attractive and easily navigable website is a must-have for all businesses. 70% of consumers in the United States now perform an online search prior to calling a business to request its goods and services. Maintaining a sleek website is absolutely essential to any truly prosperous business plan. Fortunately, Potter Media is there to help you with all of your web development and marketing needs!
Factors to Consider in Web Design
Let’s think about the important ingredients in creating a successful website. We all know the amount of browsers people use today continues to grow. You also know, whether it be Safari, Chrome, Explorer, Firefox, or any other, your website should be designed for cross-browser compatibility. That sounds complex, but it simply means your website works regardless of which browser is used.
A great website will be mobile ready. Like browsers, there are ample devices that can connect to the Internet, and a mobile ready site will be viewable for customers using a desktop or a laptop, iPad tablets, or any smart phone, from Apple iPhone to Samsung. Whatever the device, a smartly designed website will be navigable and uncomplicated to read.
Having a fantastic website design means little, however, if people can’t find it. SEO, or Search Engine Optimization, may be the most decisive element of a successful website. This means your site will be designed to make it easily found when searched. By having well-written code, proper page titles, and quality internal link structure, you ensure your website maximizes its visibility.
Avoid the Pitfalls: Wed Design Company Experience Matters Hardwick MA
A quality experience with a business’s website is crucial to its success. Potter Media, which has been developing websites since 1997, and has assisted hundreds of companies in going online, understand the connection between experience and success. The proliferation and hiring of those who claim to be web designers, but lack any true experience, has been a detriment to many businesses. We have been in step with the evolution of the Internet, and we use that wisdom in the marketing of your business to increase your sales every year.
Potter Media eagerly awaits the opportunity to discuss web development opportunities for all companies in Hardwick. Call us today at (781) 246-0210 to discuss your web development needs!