The modern marketplace begins with the internet. Although your brick and mortar store or office plays a crucial role in the profit and success of your company, an attractive and easily navigable website is a must-have for all businesses. 70% of consumers in the United States now perform an online search prior to calling a business to request its goods and services. Maintaining a sleek website is absolutely essential to any truly prosperous business plan. Fortunately, Potter Media is there to help you with all of your web development and marketing needs!
Factors to Consider in Web Design
Let’s think about the important ingredients in creating a successful website. We all know the amount of browsers people use today continues to grow. You also know, whether it be Safari, Chrome, Explorer, Firefox, or any other, your website should be designed for cross-browser compatibility. That sounds complex, but it simply means your website works regardless of which browser is used.
A great website will be mobile ready. Like browsers, there are ample devices that can connect to the Internet, and a mobile ready site will be viewable for customers using a desktop or a laptop, iPad tablets, or any smart phone, from Apple iPhone to Samsung. Whatever the device, a smartly designed website will be navigable and uncomplicated to read.
Having a fantastic website design means little, however, if people can’t find it. SEO, or Search Engine Optimization, may be the most decisive element of a successful website. This means your site will be designed to make it easily found when searched. By having well-written code, proper page titles, and quality internal link structure, you ensure your website maximizes its visibility.
Web Design Company West Springfield MA
A creative, professional website is one of the most cost effective forms of advertising you can employ. With so many factors to consider, choosing a Web Design Company is one of the most important decisions you can make when improving or continuing the success of your business. Potter Media has been designing vivid, professional websites since 1997. We have the expertise to ensure you attract and keep new customers. We can help the companies in West Springfield stand out from the rest. Call us at 781-246-0210 and we can discuss your needs. Whether big or small, we can design a tailor-made website that is as unique as your business. Gain the competitive edge with a website designed by Potter Media.