Over the years we have worked with many companies on Google Adwords campaigns and direct mail to get more customers. Lately we have seen a lot of promise in new Facebook Ad’s. The Facebook system has been optimized for mobile phones and works incredibly well. There are several reasons why you should be advertising your business on Facebook these days and below are just 5 of them.
Give me a call at 781-246-0210 if you are interested in marketing your company on Facebook.
#1: Your Audience Is on Facebook
With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search.
#2: Facebook Ads Are Cheap
Facebook ads tend to cost less than other online marketing channels cost and a lot less than direct mail. Just make sure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
#3: The Targeting Capabilities of Facebook Are Exceptional
Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can find your audience with targeting capabilities to maximize your budget.
#4: Facebook Is Excellent at Remarketing Your Audience
Remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts you can develop “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.