Web design · PPC · SEO

Marketing that turns clicks into real customers.

A website built to convert. Google Ads that don't burn budget. SEO that compounds month over month. All under one studio — building marketing for local businesses since 1997.

Get a free review Or call 910-359-4700
Building since 1997 1,000+ projects Month-to-month One team, one POC
01 / Web design

Your website is your best salesperson.

It works 24/7, never has a bad day, and either earns you customers or quietly costs you them. There is no in-between.

Why a great site matters more than ever.

Your future customers are deciding whether to call you in the first eight seconds of landing on your site. If it's slow, ugly, or hard to use on a phone, they bounce — and your competitor down the street earns the click instead.

We build sites that load instantly on mobile, look like the brand you want to be, and put the call-to-action exactly where decision-time happens. No bloated templates. No "we'll add a chat bot" busywork. Just a fast, focused site that books jobs.

Talk to us about your site →
What you get
  1. 01

    Built for conversion.

    Every page maps to a single decision — call, form, or schedule. Nothing in the way.

  2. 02

    Mobile-first & fast.

    Sub-2-second load times on a Slow 4G phone. Most local sites take 8–12 seconds.

  3. 03

    SEO-baked in.

    Schema, fast Core Web Vitals, real H1s — the technical foundations Google rewards.

  4. 04

    Designed, not assembled.

    Custom layouts, not a stretched-out theme. People can tell the difference.

  5. 05

    Editable by humans.

    Update copy, add a service, swap a photo — without calling us.

02 / PPC & Google Ads

Stop lighting ad budget on fire.

Most small businesses are paying for clicks from forty miles outside their service area — and don't know it. We do.

Ads that pay for themselves — or we tell you straight.

Google Ads is the fastest way to put your phone number in front of someone who needs you right now. It's also the fastest way to set five thousand dollars on fire if no one's watching the controls.

We obsess over the boring stuff: search-term reports, negative keyword lists, geo-targeting tight to your real service radius, conversion tracking that actually fires. The result: more calls, lower cost-per-lead, and clear answers when you ask "is this working?"

Get a free Google Ads audit →
What's in the work
  1. 01

    Tight geo-targeting.

    Real service-radius mapping — not the "metro area" Google guesses for you.

  2. 02

    Negative keywords from day one.

    Block the searches that look like yours but are nothing like your customers.

  3. 03

    Real conversion tracking.

    Calls, forms, click-to-text — all tracked, all attributed correctly.

  4. 04

    Landing pages that match the ad.

    Whatever the ad promises, the page delivers in five seconds.

  5. 05

    Plain-English reporting.

    What we spent, what came in, what we'd change. No 40-page PDFs of vanity metrics.

03 / SEO

Show up first when it matters.

SEO doesn't pay off in a week. It pays off forever. Most of our clients' best leads now come from organic searches we set up two years ago.

Compounding leads, month after month.

Ads stop the day you stop paying. Organic doesn't. Every "near me" search you rank for keeps sending real customers to your door long after the work to earn it is done.

We do technical SEO (the stuff Google bots care about), local SEO (the stuff your map-pack ranking cares about), and content SEO (the stuff your customers actually search for). All three at once is what wins. Most agencies do one and call it a day.

See where you rank →
Where the work lives
  1. 01

    Map pack & "near me" rankings.

    The searches that actually book jobs in your area.

  2. 02

    Technical SEO that compounds.

    Site speed, schema, internal linking — the stuff that makes everything else work harder.

  3. 03

    Content built around real questions.

    The things your customers Google before they call you.

  4. 04

    Backlinks from places that matter.

    No link farms, no shady tactics that get you penalized in six months.

  5. 05

    Reporting tied to revenue.

    Not "ranking for keyword X." Calls. Forms. Jobs booked.

Why John Potter Media

One studio. One team. Real accountability.

Building since

1997

Three decades of building marketing for local businesses — through every algorithm change.

Projects shipped

1,000+

Websites, rebrands, ad campaigns, SEO programs — built and shipped, not just promised.

Contracts

Month‑to‑month

If we're not earning our keep, you walk. That keeps us honest and you in control.

Studio model

No middlemen

You talk to the people doing the work. No account-manager game of telephone.

Free 30-minute review

Tell us about your business.

We'll reply within four business hours. No pitch decks, no spammy follow-up sequence — just a screen-share where we tell you what's working, what isn't, and the three things we'd do first.

Prefer the full form? Go to contact page →

Or call us at 910-359-4700  ·  Mon–Fri 9–5 ET