Imagine a salesperson that never rested, that always was available to talk to your potential clients, and was constantly drawing in new customers? Your website can do just that. So what goes into training your website to be a good salesperson? What actions can you take to make the most of it? It comes down to considering the value your website can offer for your customers, and presenting this information in a reader-friendly way. You should include comprehensive information about your products and services to effectively “sell” these to your clients before they even talk to you or set foot on your business. You want to do everything you can to make a good first impression.

Your website is always on 24/7, whenever your customers need it.

Your website doesn’t need breaks or vacation time. It doesn’t require special treatment, unless you count SEO optimization. It is a cheaper and more effective salesperson in the long run because it’s always available with the most up-to-date information for your clients, whenever they access it. If set up properly, your website can be an on-demand salesperson to answer your customer’s questions, provide information about your services, and present your business in its best light.

Make sure your salesperson is dressed for success.

For your website to perform the best at its job, it’s important to make sure it’s set up for success. You don’t want your website in a metaphorical cheap suit. You want to make sure your website puts its best foot forward by having a clean, professional design, easy-to-use navigation, a simple color scheme, and integration with your social media platforms. Ensure that your website is mobile-responsive so it will function optimally for your visitors, no matter what device they are using to access it. This will also give you a boost in Google’s search rankings. The information your customers are searching for should be easy to find. Make sure your content is error-free and grammatically correct.

Keep your salesperson ahead of the game.

Just as you want your employees to grow over time, you want to encourage similar growth with your website. It’s especially important to keep your website up-to-date. Make sure your products and services are all listed with the most relevant and current information. Just like many offices hold weekly meetings to update their staff on the latest company information, you have to update your website on a regular basis. If you list prices on your website, always ensure that they are accurate to avoid disappointed customers who may turn away when they discover the real prices.

By employing your website as your top salesperson, you give it the important job of converting traffic into sales. These tips can help improve your website’s ability to be beneficial to your business. Call John Potter Media today at 978-808-3428 to discuss how we can help you make the most out of your website. You can also visit us for more information on web best practices at