You may think that because your business is local, it’s not important to have a website or online presence. Instead, you may pour your time and money into expensive local advertising and trying to encourage word of mouth. This is a misconception that couldn’t be further from the truth. Any business in today’s digital environment will benefit from the increased visibility and professionalism that a website provides.

No matter what industry your business falls under, rest assured that people are searching for your products or services locally. Customers of all ages and all walks of life, are increasingly turning to the internet for their purchasing needs. Taking this into consideration, you want your business to be at the top of the search results so you can capture your potential client’s attention before the competition. Focusing on local search optimization enables you to rise to the top and stay there.

Methods to Raise Your Website Ranking

It’s not enough to merely provide a website. Consider introducing a blog or news feature on which you post frequent content that gives more information on your services or provides interesting information to your customer base. No longer just for personal use, a business blog is a helpful tool to keep your customers engaged. It also appeals to Google’s desire to rank sites with frequent, engaging content at the top. By regularly posting content, and keeping it relevant and informational, you’ll rise up and hold on to a strong place in the search rankings. This will translate into more traffic and increased customer loyalty. Make sure your business name and location is in your title tags, your homepage, and on your pages for best results.

Take Advantage of Google’s Business Offerings

One of the most important tasks to check off your list is to submit your business to Google My Business. My Business is a free service that provides local businesses with a position on Google. When people search for your business, your business will have a special listing from Google at the top that includes information you’ve submitted as well as reviews and your business’s location on Google Maps. This is an incredibly useful service that allows people in your area to find you.

Perform Local Keyword Research

The most important keywords for you to pay attention to and optimize are those that people locally are using to find you.  This can paint a picture of your online client base and help you adjust you strategy to appeal to them further. You always want to be mindful of crafting your website around the needs of your customer instead of the other way around. Tools like Google Adsearch allow you to perform this research in your local area, setting the radius for a certain number of miles to hone in on exact information.

Place Your Business on Online Directories

Another way to increase your search visibility is to place your website on online directories like Yelp and Citysearch. People use these services every day to find businesses in their area. You may be scared of bad review horror stories, but that is a small concern in comparison to the benefits that these websites can offer. By signing up and optimizing your page with these directories, you ensure that all of the information provided to potential customers is accurate, up-to-date, and informative.

Encourage Reviews

Facebook, Google My Business, and Yelp are generally regarded as the most important places to cultivate online reviews.  Encourage your satisfied customers to leave you reviews on these platforms, as well. This word of mouth is highly effective in boosting the credibility of your business in searches. Google reviews show up fluidly in search results, and Facebook is a part of daily life for many people, so reviews in these places can drive traffic to your website and social media.

By taking advantage of these avenues, you can boost your place in the search rankings and bring more traffic in. This can contribute to higher sales and more business over time. If you prefer to outsource local search optimization, John Potter Media can handle this process for you so you can focus on other elements of your business. Call us today at 978-808-3428 to inquire about our services, or come see us on Facebook at