Marketing Myth We Don’t Need a Website Because Our Customers Don’t Use Computers

A lot of business owners say this. They might have a lot of customers who are older or operate in a rural area with less access to technology. While you might be surprised by how many of your customers do, in fact, use a computer, you might also be right.

What this ignores, however, is that there are a lot of people out there who aren’t your customers yet. Many of them are using computers, and they are using them to find local businesses to provide them with the products and services they need. If you don’t have a website, then there is a significant segment of the market that is out of your reach.

There was a time when the telephone was considered a frivolous luxury. It was obviously a fad that would never be essential to business. Today, virtually every individual and business has at least one phone, and many have several more. Much like the telephone, the internet isn’t going anywhere. It will change, like any technology, but it is unlikely to stop being an essential tool for information sharing and communication any time soon.

Some business owners that a website is impersonal and isn’t right for their business. It’s true that there are a lot of website that seem sterile and generic. However, that is a failing of those particular websites. A great website can really reflect the personality of you and your business, and a great website designer can make that happen.

More and more people are taking to the internet when it’s time to make a purchase, for everything from hotel reservations to movie tickets to pest control service to dog collars. If it’s for sale, someone is selling it online and they are going to be the ones to get those customers. More and more people are making most of their purchases online these days.

For example, a simple web search for “snow globes” comes back with over 3.3 million hits. In December 2014, the busiest month for the term, there were only 135,000 people worldwide who searched for snow globes. If you have a gift shop selling snow globes, but you don’t have a website, you don’t have much of a chance for attracting shoppers.

If you aren’t familiar with website design, it can be overwhelming. An experienced designer can help you decide what features will be beneficial for your business. They can create a great web page that attracts new customers and provides the functions and information that drives growth for your industry.

Call us today at 978-808-3428 to discuss how we can help you market your business online with a new website.