Many small businesses underestimate the importance of internet marketing. That can be a big problem. In the past, an online presence could be a benefit for a business, but today it is essential.
As a small business owner, there might be a number of reasons that you neglect the internet in your marketing plans. You may be concerned about the cost, feel that you don’t have enough time, or be uncertain where to start. The reason that you aren’t using the internet effectively is not important. What matters is that there are many potential customers that you will never reach until you embrace online marketing.
If you have not used the internet much in your marketing plan, you probably don’t know where to start. What makes for an effective online presence? How can you reach your potential customers and help them find you? Even more importantly, how can you use the internet to reach out and find them first?
How Do You Build an Online Presence?
The first step is to create a user-friendly website that is designed to work with search engines. Most people today, when shopping for a service or product, start out on a search engine such as Google. You want your small business to show up in search results that are relevant and will drive customers to you.
The second part of online marketing is social media. You might use Facebook to keep up with old classmates or look at your cousins’ kids, but do you know how to make it work for your business? Are you using email, Twitter, and other online applications to reach your target audience effectively?
Many business owners, especially those who don’t use the internet for retail sales, don’t think that the internet is important to their marketing plan. Unfortunately, when it’s time for them to plan their marketing strategy online options get pushed aside. If this sounds like you, then you’re missing out on some easy and cost-effective ways to grow your business.
As of March 2016, nearly 1.6 billion people use Facebook at least once a month. Hundreds of millions are using social media like Twitter, Instagram, and other applications daily. People are using these websites to connect with their friends and families, but also to shop for goods and services.
How Can John Potter Media Help You?
As a small business owner, you might feel that you can’t afford to develop an internet marketing strategy. The reality is that you can’t afford not to. To be competitive in today’s marketplace, you need to go where the customers are, and they are spending much of their time on the internet.
Online marketing doesn’t have to cost a lot of time or money. You don’t need to know much about marketing, social media, or websites. The experts at John Potter Media can develop a marketing plan that works for your budget. Our team will:
- Design a website that is appealing and easy to use.
- Create content that works with search engine algorithms and brings potential customers to your site.
- Help you to develop a social media strategy to reach your target customers.
- Devise an internet marketing plan that meets your goals and your budget.
Are you ready to reach new customers? Call John Potter Media today at 781-246-0210 to find out how we can help you grow your business.