Online Marketing Success – Step Eight: Set up Accounts and Post on Social Media

Last week we discussed how content with strong, well-researched keywords improve your ranking in the search engines.  Today we expand on fresh content and direct our attention to Social Media.  If you’d like to start at the beginning of our 10-part Online Marketing Success series, please visit our news page.  Now, let’s take a look at how Social Media can help your business grow your customer base.

Have you ever wondered why companies post on social media sites?  Do you wonder ‘How often do I need to post on Facebook and Twitter?’  These are two great questions, and as a business owner, you need to know why social media is important.

First, you need to understand why you should use social media to begin with.  Social media is an inexpensive way to connect with potential customers who rely on their computers and devices for their local news, entertainment, and information.  The average American checks their social media sites 17 times each day.  With handheld devices, users are on their social sites an average of 4.7 hours a day.  These staggering numbers need to be used to your advantage.  Go where the people are.  Bring your business and services to them rather than letting them find you.

The advanced technologies of the internet and digital devices have turned us into a society of instant gratification.  We want answers to our questions immediately.  We expect immediate responses when we order a product or require assistance.  While troubling and difficult to adjust to this method, it is how the world works now.  Social media lets you be transparent to your customers.  How you react to online reviews or requests sets a first impression as to how you run your business.  Even bad reviews, when handled correctly, can garner new customers.  The majority of social media users understand that one size doesn’t fit all.  That is, one bad example is not going to matter.  What will matter to them is how you responded.  In the age of digital, old fashioned customer service is still important, no matter how it is delivered.

Advertising has always been about brand recognition.  When you post on social media, you create brand awareness and name recognition.  Consumers are more likely to hire a company that they have heard of before, or buy from a store they recognize.  A steady stream of posts builds your brand and creates followers that are interested in your business.

Consistent posting on social media sites keeps you from getting buried and disappearing off a user’s feed.  This leads us to what time of day you should post online.  For some businesses, it is wise to post early in the morning when people are looking at their social media sites and having a cup of coffee.  For others companies, it may be the social hour after work.  A good marketing team can help you research when your ideal customer is most active online.

Social media is still a new method in the world of marketing.  It is ever changing, but here to stay.  You need to stay on top of the game and ahead of your competition in order to maximize your revenue and grow your business.  Connect with your customers and build your brand online.  Currently, four of the most viewed, respected and accepted social media sites that you need to post on are Facebook, Twitter, LinkedIn, and Google +.  These sites have a large online presence and reach millions of consumers every day.  Let’s break down each one to better understand their worldwide reach:

Facebook:  This site has over 1 billion active users.  It can function as your customer service department, sales department, and marketing department as an all-in-one solution.  Your viewership increases exponentially each time your content and page is liked and shared.

Twitter:  Tweets are quick and to the point, intended to engage the short attention span of online users.  With anytime/anywhere devices, this is an easy way to be seen and shared by hundreds of millions of active online users.

LinkedIn:  This app is dominantly used by the top industries in the commercial workspace.  It is a monolithic giant in terms of networking and great for B2B and B2C selling.  Content provided on LinkedIn is engaging if it relates to your industry and provides interesting information in regards to the corporate world.

Google +:  Google Plus is a way to control your online information.  This site links to prime Google features like Google Local, Google Maps, and Google My Business.  While still small in the world of social media, you can bet this site will help you grow in the search engine result pages and maximize your online visibility.

The experts at John Potter Media can help you develop a plan for the most effective social media posts along with the best scheduling times.   We’ll make sure your business is seen online with strategic content and posts designed to help you get found.

Give us a call at 978-808-3428 to discuss how we can help you with your Social Media marketing needs. Visit our Facebook page at for more information regarding our services and stay tuned for Step Nine, next week.