Google reports that 1 out of 5 internet searches relates to someone looking for a location. To address those inquiries, Google established Google My Business. Formerly Google Places, Google My Business offers an improved user experience facility which functions as a directory.
If you own a business, the best way to get found online is by registering your business with the search engine business listings. It is, perhaps, the best action you can take to grow your business. If you haven’t taken the time to register for this service, then you are doing a disservice to yourself and your business.
When you register your website and business with Google My Business, you will be taking control of your online marketing. This service lists you on Google Maps as well as an added bonus. Now, when potential customers or clients search for you, they can easily find you. Whether you are a small business or large enterprise, you’ll be able to target the right audience for your business.
Another reason registration with Google is important is to build your organic SEO. The simple, 3-step registration process lets you manage your information, places you on Google Maps and pulls your website up through their search results.
The process involves establishing an account with Google and inputting your relevant business information; address, phone number, hours of operation, email address, offered services, images and more.
Next, you’ll verify the listing via mail or phone where you receive a PIN. Finally, you’ll submit the PIN to Google. At this point, your new listing is accepted and you’ll be listed on their site.
In a sense, Google My Business is the new Yellow Pages. It is designed to make businesses visible online so you can be found through targeted, local searches. If you are a small business owner, this is an essential and necessary part of your online marketing plan.
Call John Potter Media today at 781-246-0210 to discuss how you can get your business on Google My Business!