Today’s marketplace is increasingly internet-based, and online marketing should be a part of any company’s strategy. The marketing team at John Potter Media has the skills and experience to develop a dynamic online marketing plan customized for your business. We will increase your repeat traffic and visitor conversions, expand your online visibility, and help your business thrive.
Increase your website traffic using pay-per-click advertising and constantly evolving search engine optimization techniques.
Keep your brand fresh and trustworthy with our online reputation management services.
Get qualified leads and create brand ambassadors.
Search Engine Optimization
There are thousands of searches going on every second. Search engine optimization can turn your website into one of the top results. We constantly update our techniques to keep up with evolving search engine algorithms.
SOCIAL MEDIA MARKETING
Take your marketing to where people are by using social media wisely. We stay on top of social media trends so you don’t have to
Turn your contact list into targeted and customized email that your customers want to read. We will help you increase your response rate and reduce spam reports.
Pay-per-click or PPC marketing is the ultimate in customizable advertising. We work with you to design your ads and choose the best keywords, demographics, and geography to reach your target audience. Decide on your own budget and watch the traffic start to flow.
CONVERSION RATE OPTIMIZATION
Your business performance depends on how many visitors to your website convert into customers. Everything that we do is geared towards turning visitors into customers. With our services you will see an increase in purchases or consultations.
Our experts create compelling display ads designed to generate brand recognition and awareness with a combination of creative design, expert copywriting, and targeted strategic ad placement.
Our Online Marketing Process
Develop A Strategy
Every business is unique, so the first thing that we do is to develop your business’s individual definition of success. Our senior marketing strategists get to know your brand and industry, discover your own goals and analyze the competitive landscape that you are dealing with. We then create a plan that delivers a strong return on your investment and is carefully tailored to your needs. We do extensive research throughout the process, including:
We use this data and more to create marketing guidelines and recommendations geared to optimize your online presence and company growth.
Drive High Quality Traffic To Your Website
We use a variety of methods to get your business noticed. Every campaign is different to reach your targeted audience in the most effective way. Social media, search engine optimization, targeted marketing, and email are some of the ways that we reach your target audience, bring them to your website, and convert them to paying customers.
Increase Conversions & Customer Retention
Your website is the key to turning visitors into customers, as well as bringing them back again. The ideal website will vary based on your industry and your needs, but every business needs a user-friendly and intuitive website that encourages interaction. Our services are designed to optimize conversion rates and drive people to respond to your call to action, whether it is to make a purchase, schedule a consultation, or submit an online form.
We then work with you to create informative and engaging content as well as carefully targeted and personalized emails to stay in contact with your customers. You want to ensure that they return for their future needs and recommend you to others.
The internet marketing team at John Potter Media is always ready to work with you and create the perfect strategy for your business. When you call on our highly skilled team, you can rely on us to stay on top of the rapidly changing marketplace and trends. If you want an online marketing plan that is tailored to your unique needs and goals so your company can grow and thrive, call us at 781-246-0210 today!