Online Marketing

There are thousands of searches going on every second. Search engine optimization can turn your website into one of the top results. We constantly update our techniques to keep up with evolving search engine algorithms.

Take your marketing to where people are by using social media wisely. We stay on top of social media trends so you don’t have to

Turn your contact list into targeted and customized email that your customers want to read. We will help you increase your response rate and reduce spam reports.

Pay-per-click or PPC marketing is the ultimate in customizable advertising. We work with you to design your ads and choose the best keywords, demographics, and geography to reach your target audience. Decide on your own budget and watch the traffic start to flow.

Your business performance depends on how many visitors to your website convert into customers. Everything that we do is geared towards turning visitors into customers. With our services you will see an increase in purchases or consultations.

Our experts create compelling display ads designed to generate brand recognition and awareness with a combination of creative design, expert copywriting, and targeted strategic ad placement.

Every business is unique, so the first thing that we do is to develop your business’s individual definition of success. Our senior marketing strategists get to know your brand and industry, discover your own goals and analyze the competitive landscape that you are dealing with. We then create a plan that delivers a strong return on your investment and is carefully tailored to your needs. We do extensive research throughout the process, including:

• Website Analytics
• Back-link Portfolio Analysiss
• Keyword Research
• Industry and Competitor Analysis

We use this data and more to create marketing guidelines and recommendations geared to optimize your online presence and company growth.

We use a variety of methods to get your business noticed. Every campaign is different to reach your targeted audience in the most effective way. Social media, search engine optimization, targeted marketing, and email are some of the ways that we reach your target audience, bring them to your website, and convert them to paying customers.

Your website is the key to turning visitors into customers, as well as bringing them back again. The ideal website will vary based on your industry and your needs, but every business needs a user-friendly and intuitive website that encourages interaction. Our services are designed to optimize conversion rates and drive people to respond to your call to action, whether it is to make a purchase, schedule a consultation, or submit an online form.

We then work with you to create informative and engaging content as well as carefully targeted and personalized emails to stay in contact with your customers. You want to ensure that they return for their future needs and recommend you to others.

The internet marketing team at John Potter Media is always ready to work with you and create the perfect strategy for your business. When you call on our highly skilled team, you can rely on us to stay on top of the rapidly changing marketplace and trends. If you want an online marketing plan that is tailored to your unique needs and goals so your company can grow and thrive, call us at 978-808-3428 today!