Review are important to your online marketing, and they are becoming more and more important for your SEO and local search rankings.
Good reviews can be cyclical – You get a positive review, you get more customers, they leave more reviews. As a local business review count grows, more potential clients with no previous context about your business will see some great social proof that you can be trusted with their hard-earned money.
- 88% of consumers trust online reviews as much as personal recommendations
- 92% of buyers regularly or occasionally rely on reviews when making a local buying decision
Bad reviews or a lack of reviews may send prospective clients to the inbox of your competition.
Building up reviews of your business is a great way to offer third-party proof that your company does what it says it does and that your customers are happy and willing to talk about it. In fact, reviews have become even more important now that local search directories like Google and Yelp! have made them a foundational element for ranking well in local search.
How to Get More Reviews
There are lots of options (at varying price points) that help with the automation of gathering reviews from your customers. In the end, all of these programs have the same limitation – a review program simply cannot leave a review on Google or Yelp or similar platform without creating a user account for your customer. For the majority of these review sites, your customer must have their own user account to post their review.
Our client review management program automates part of the review gathering process. Once a job is done, you simply add a customer’s email address to the program, and it follows up and requests additional feedback on your behalf. In the end, that is what all review management systems are supposed to do at the end of the day.
We have learned that its best NOT to send all your customers the same invite to give reviews. This has led to getting a lot of negative reviews from customers we just needed to call and fix whatever problem they were facing. Instead, we like to have a landing page that we send people to and they first choose their star rating for us between 1-5. If they choose 5 stars, then we give the direct link to the Google Review page (or other review site). If they choose anything below 5 stars, we give them a form to fill out with their contact info so we can call them and follow up on whatever the case may be. This way we filter out negative reviews before they get to Google.
What do you do to get more contractor reviews from your clients? Let us help you