Good reviews can be cyclical – You get a positive review, you get more customers, they leave more reviews. As a local business review count grows, more potential clients with no previous context about your business will see some great social proof that you can be trusted with their hard-earned money.
- 88% of consumers trust online reviews as much as personal recommendations
- 92% of buyers regularly or occasionally rely on reviews when making a local buying decision
Bad reviews or a lack of reviews may send prospective clients to the inbox of your competition.
Building up reviews of your business is a great way to offer third-party proof that your company does what it says it does and that your customers are happy and willing to talk about it. In fact, reviews have become even more important now that local search directories like Google and Yelp! have made them a foundational element for ranking well in local search.