According to Google, one out of every five searches is related to a location and Google Places is an improved search facility that focuses on this aspect. If you are a small business targeting local customers rather than a global audience, using Google Places is one of the best things you could do for the growth of your business. If you aren’t already using this service from Google, it is high-time you considered it for your business.
Google Places is a service that allows you to be listed on Google Maps, so that your clients or customers can easily locate you. Business owners, who are listed with Google, can use Google Places to manage the information regarding the physical location of their business. This means when a potential customer searches for the service or product you offer, your business would be listed under the organic web listings as well as in Places. Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.
Getting your business listed on Google Places is easy and can be done in just three steps. The first step is to set up an account and submit the relevant information like the address, phone number, email, hours of operation, payment method, mode of service, images and even videos to Google. Once you verify your listing through phone or mail, you would receive a PIN from Google that allows you to claim the specified listing. Once this process is complete, your listing would get accepted by Google and can be viewed on the site.
Google Places is a straightforward service from Google to help small business make themselves visible and searchable on the internet, by people from a particular locality they cater to. Google Places is free and allows businesses to put themselves on the web with little effort, which makes the service and excellent marketing option for small business owners.
Google Places is the new local Yellow Pages – With the internet at hand, there are very few people who still search for a service using the traditional Yellow Pages directories. The advantage of using Google Places is that all the relevant information about your business is available and can be accessed by your potential customers through the internet.
At Potter Media we leverage Google Places for our clients. This helps them get found by local customers searching for their products or services. Call us today to learn more 781-246-0210