SEO Services for Companies in Andover

SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Andover company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.

We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.

Our SEO Process

John Potter Media SEO ProcessOnce we know which keywords we are going after its time to create our strategy. This involves researching competitors and seeing what they are doing to rank well for these keywords. Do they have a lot of content? Do they have a lot of backlinks to their website? Do they have a lot of social media content? All these things can give us clues as to how best to promote your website to get better rankings. And by using local SEO in Andover you will make it easy for people in your town to find you.

Content is the key when it comes to ranking for keywords. Without good content Google will not list your website for your keywords. This doesn’t mean you need Pulitzer Prize level articles on your website, but you must have some helpful information to people searching your keywords. Its makes sense that you must have the Keywords incorporated into your website for Google to show your website. But how do we create the best content about your products or services? Research, research and more research. It’s not very hard to figure out which content Google prefers for your keywords we just have to read what is currently ranking on the first page for your given keyword.

There are several factors that help your website SEO which include tagging content and setting up proper codes on your website so Google understands what your selling or promoting. With over 20 years’ experience designing and developing websites we are an SEO company that understands how to set up your site properly for the search engines, so your content gets found.

Using Analytics to Improve SEO

Once your keywords have been defined and the website has gone live, you need to be able to track your site’s activity. How will you know if the SEO is working well if you have no means of keeping tabs on it? John Potter Media likes to treat the subject like a funnel by starting with the simple intention of getting more visitors to your site. From there, these visitors attracted to your page become leads, and then customers, and then finally promoters who sing the praises of your product or service.
Otherwise known as “inbound marketing,” this method has been very successful for many businesses in Andover and your business could be among them!
John Potter Media Inbound Marketing

John Potter Media is the SEO Expert

If you’re looking to attract more traffic to your website John Potter Media can make it happen. Call us today at 781-246-0210 to schedule an initial consultation where we will chat with you about your business goals and how Search Engine Optimization can bring in more revenue. Our business is helping your business become bigger and better, and one of the most effective ways to do this is to have a proper application of SEO. Call John Potter Media at 781-246-0210 or submit your inquiries on our online contact form.