How SEO Services Can Bring Your Boston Business More Revenue
We’ve all searched for area businesses before, whether we were looking for a specific product or a particular service. While conducting these searches, you have likely noticed that the businesses at the top of the search results seem to be the most successful. This is not by accident or coincidence. This is achieved through SEO, or “Search Engine Optimization,” a method of marketing your business through the use of expertly crafted content which is optimized for the search engines. John Potter Media is dedicated to using this same method to boost the visibility of your Boston business.
Google AdWords requires payment per click for your advertisements, and that isn’t what we want. Instead, we want your business to show up organically on the Google Search Engine. Allow us and our two decades’ worth of experience work for you in finding the best keywords to increase your online presence and bring your website more traffic. More traffic equals more customers, which means a bigger payday for you and your employees. Many business owners are surprised to discover the power of the proper search engine optimization.
The SEO Process
After we have figured out which keywords we’re working with, John Potter Media formulates a strategy based on these words. First, we look to your competitors to see what they are doing that makes them so popular. Things like the websites’ content, the presence of backlinks to their website and social media presence are among the traits that we look for when researching your area competitors. This research tells us many things, but most importantly it reveals how other businesses in Boston have thrived.
The content of your website is absolutely essential in creating a strong online presence for your business. Helpful and interesting articles about your industry will increase the likelihood of Google picking up on your site. After all, if there is no quality content then how will people find you for your keywords?
So how does John Potter Media help you to come up with traffic-grabbing content? We research your industry and find out which sites are ranking high in Google. We study what kind of content is performing and develop similiar style content for your website. You can also look to us and our twenty-plus years of experience to help with other SEO-boosting functions like tagging content and arranging the right codes to be placed on your website so that Google knows exactly what it is you do.
Analytics Improve Upon Your SEO
So you have the content and the keywords that people will use to find your business. This is a fantastic start, but we’re not done yet! How can you be sure that your keywords are working well for you if you can’t track the traffic that comes to your website? Through the use of analytics, John Potter Media approaches your website as a funnel, otherwise known as inbound marketing. Our methods will turn clicks into customers, and customers into loyal promoters who will tell their friends all about you!
John Potter Media is the SEO Expert
If you’re looking to attract more traffic to your website John Potter Media can make it happen. Call us today at 781-246-0210 to schedule an initial consultation where we will chat with you about your business goals and how Search Engine Optimization can bring in more revenue. Our business is helping your business become bigger and better, and one of the most effective ways to do this is to have a proper application of SEO. Call John Potter Media at 781-246-0210 or submit your inquiries on our online contact form.