SEO: Helping Your Lawrence Business Thrive Online

As the owner of a business, you have probably given a great amount of thought toward how you wish to advertise the services or products that you provide. The most effective and popular businesses make good use of the internet to promote themselves, as the cultivation of a web presence helps the business’ name to reach the most people. You might have heard of a practice called SEO, or “Search Engine Optimization,” which many business owners use to increase awareness of their brand online.

SEO makes use of important keywords that people search for on the Google Search Engine. The sites that you see at the top of any Google search have great SEO practices-like those provided by John Potter Media. Unlike sites that work with Google AdWords, which requires payment per click on your advertisement, your site will appear naturally on a web search if the keywords, content and coding all have a focus on SEO.
We will work with you to figure out how effective your current keywords are in comparison to other in your industry, and even find you new and more effective keywords to boost the signal of your brand online.

The SEO Process With John Potter Media

John Potter Media SEO ProcessAfter figuring out which keywords will garner the most success, we then set out to research your business’ Lawrence competitors-particularly the ones with a strong online profile. We not only look to their websites for such information, but also delve deeper into the presence of backlinks, content and coding. A strong website has all of these things, and we will find out what exactly makes them such a popular search result on Google. By applying these practices to your business for the purpose of SEO, locals in Lawrence will have a much easier time finding out about you.

Content is incredibly important in having an alluring website that is picked up by Google Search Engine. This doesn’t have to be award-winning content, but helpful and/or interesting articles about your industry and your business’ place within it are critical in being discovered. John Potter Media will help in the creation of well-researched and keyword-intensive content that will bring more clicks to your site.

With over twenty years of experience that we are happy to put to work for you, John Potter Media can cultivate top-notch content that will get you and your business found by more people in Lawrence.

Analytics Improve SEO

While the keywords and content are vital, you need to track them as well. We can achieve this through the use of analytics. This method of tracking will help us see how effective your SEO strategies have been, or where they could use a bit of improvement. Our SEO campaigns function very much like a funnel: clicks become leads, leads become customers, and then customers become promoters who tell their friends all about your product or service. This is a strategy that has been implemented by many businesses with roaring success.
John Potter Media Inbound Marketing

Call Upon John Potter Media for Your SEO Needs

With decades of experience, John Potter Media will get your business’ online presence thriving. This will lead to more clicks on your digital advertisements, and result in more customers calling upon you. We want to help your business grow, and our approach to SEO will do exactly that. Call us today at 781-246-0210 to set up an initial consultation.