SEO Services for Companies in Lowell
SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Lowell company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.
We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.
The SEO Process With John Potter Media
After figuring out which keywords will garner the most success, we then set out to research your business’ Lowell competitors-particularly the ones with a strong online profile. We not only look to their websites for such information, but also delve deeper into the presence of backlinks, content and coding. A strong website has all of these things, and we will find out what exactly makes them such a popular search result on Google. By applying these practices to your business for the purpose of SEO, locals in Lowell will have a much easier time finding out about you.
Content is incredibly important in having an alluring website that is picked up by Google Search Engine. This doesn’t have to be award-winning content, but helpful and/or interesting articles about your industry and your business’ place within it are critical in being discovered. John Potter Media will help in the creation of well-researched and keyword-intensive content that will bring more clicks to your site.
With over twenty years of experience that we are happy to put to work for you, John Potter Media can cultivate top-notch content that will get you and your business found by more people in Lowell.
Improve Your SEO With Analytics
Once all your content is published and your website is setup properly you must have a system to track your website activity. Without proper analytics tracking how can you tell if your SEO is working? We like to setup our SEO campaigns like funnels. We want to attract people to your website, then convert them into leads which will become customers who will eventually promote your products or services with great reviews and referrals. This process is often called INBOUND MARKETING and is revolutionizing sales processes for a lot of businesses.
Call Upon John Potter Media for Your SEO Needs
With decades of experience, John Potter Media will get your business’ online presence thriving. This will lead to more clicks on your digital advertisements, and result in more customers calling upon you. We want to help your business grow, and our approach to SEO will do exactly that. Call us today at 781-246-0210 to set up an initial consultation.