How SEO Services Can Bring Your Malden Business More Revenue 

We’ve all searched for area businesses before, whether we were looking for a specific product or a particular service. While conducting these searches, you have likely noticed that the businesses at the top of the search results seem to be the most successful. This is not by accident or coincidence. This is achieved through SEO, or “Search Engine Optimization,” a method of marketing your business through the use of expertly crafted content which is optimized for the search engines. John Potter Media is dedicated to using this same method to boost the visibility of your Malden business.

Google AdWords requires payment per click for your advertisements, and that isn’t what we want. Instead, we want your business to show up organically on the Google Search Engine. Allow us and our two decades’ worth of experience work for you in finding the best keywords to increase your online presence and bring your website more traffic. More traffic equals more customers, which means a bigger payday for you and your employees. Many business owners are surprised to discover the power of the proper search engine optimization.

Our SEO Process

John Potter Media SEO ProcessOnce we know which keywords we are going after its time to create our strategy. This involves researching competitors and seeing what they are doing to rank well for these keywords. Do they have a lot of content? Do they have a lot of backlinks to their website? Do they have a lot of social media content? All these things can give us clues as to how best to promote your website to get better rankings. And by using local SEO in Malden you will make it easy for people in your town to find you.

Content is the key when it comes to ranking for keywords. Without good content Google will not list your website for your keywords. This doesn’t mean you need Pulitzer Prize level articles on your website, but you must have some helpful information to people searching your keywords. Its makes sense that you must have the Keywords incorporated into your website for Google to show your website. But how do we create the best content about your products or services? Research, research and more research. It’s not very hard to figure out which content Google prefers for your keywords we just have to read what is currently ranking on the first page for your given keyword.

There are several factors that help your website SEO which include tagging content and setting up proper codes on your website so Google understands what your selling or promoting. With over 20 years’ experience designing and developing websites we are an SEO company that understands how to set up your site properly for the search engines, so your content gets found.

Analytics Improve Upon Your SEO

So you have the content and the keywords that people will use to find your business. This is a fantastic start, but we’re not done yet! How can you be sure that your keywords are working well for you if you can’t track the traffic that comes to your website? Through the use of analytics, John Potter Media approaches your website as a funnel, otherwise known as inbound marketing. Our methods will turn clicks into customers, and customers into loyal promoters who will tell their friends all about you!
John Potter Media Inbound Marketing

Call John Potter Media to Improve Your SEO

If you are looking for an SEO company in Malden, contact us today to setup a time to discuss your business, your website and your goals. Helping your business grow is our business, and SEO is one of the best ways we have found to do that. Call us today at 781-246-0210 or send us a message online through the contact form.