SEO Services for Melrose Businesses
“SEO” is a term that you might have heard before. This internet buzzword stands for “Search Engine Optimization,” a process that brings businesses clicks online through organic searches. What this means for your business could differ greatly from what it represents for another, though the goal is the same: to increase your business’ online presence.
Through the development of correct keywords, John Potter Media can get your business noticed through the Google Search Engine when Melrose residents conduct a search for your services. This is different from Google AdWords, wherein you pay for every click that your advertisement receives.
The process of optimizing your business begins with defining the keywords that you want associated with it. We will research these keywords and phrases in order to figure out how effective they are, and what people are actually searching for. While you have probably given this some thought already, John Potter Media can uncover keywords that you probably wouldn’t have thought of and see how they compare to the ones that you are currently using.
The SEO Process With John Potter Media
After figuring out which keywords will garner the most success, we then set out to research your business’ Melrose competitors-particularly the ones with a strong online profile. We not only look to their websites for such information, but also delve deeper into the presence of backlinks, content and coding. A strong website has all of these things, and we will find out what exactly makes them such a popular search result on Google. By applying these practices to your business for the purpose of SEO, locals in Melrose will have a much easier time finding out about you.
Content is incredibly important in having an alluring website that is picked up by Google Search Engine. This doesn’t have to be award-winning content, but helpful and/or interesting articles about your industry and your business’ place within it are critical in being discovered. John Potter Media will help in the creation of well-researched and keyword-intensive content that will bring more clicks to your site.
With over twenty years of experience that we are happy to put to work for you, John Potter Media can cultivate top-notch content that will get you and your business found by more people in Melrose.
Using Analytics to Improve SEO
Once your keywords have been defined and the website has gone live, you need to be able to track your site’s activity. How will you know if the SEO is working well if you have no means of keeping tabs on it? John Potter Media likes to treat the subject like a funnel by starting with the simple intention of getting more visitors to your site. From there, these visitors attracted to your page become leads, and then customers, and then finally promoters who sing the praises of your product or service.
Otherwise known as “inbound marketing,” this method has been very successful for many businesses in Melrose and your business could be among them!
Call Upon John Potter Media for Your SEO Needs
With decades of experience, John Potter Media will get your business’ online presence thriving. This will lead to more clicks on your digital advertisements, and result in more customers calling upon you. We want to help your business grow, and our approach to SEO will do exactly that. Call us today at 781-246-0210 to set up an initial consultation.