SEO Services for Natick Businesses

“SEO” is a term that you might have heard before. This internet buzzword stands for “Search Engine Optimization,” a process that brings businesses clicks online through organic searches. What this means for your business could differ greatly from what it represents for another, though the goal is the same: to increase your business’ online presence.
Through the development of correct keywords, John Potter Media can get your business noticed through the Google Search Engine when Natick residents conduct a search for your services. This is different from Google AdWords, wherein you pay for every click that your advertisement receives.

The process of optimizing your business begins with defining the keywords that you want associated with it. We will research these keywords and phrases in order to figure out how effective they are, and what people are actually searching for. While you have probably given this some thought already, John Potter Media can uncover keywords that you probably wouldn’t have thought of and see how they compare to the ones that you are currently using.

The SEO Process

John Potter Media SEO ProcessAfter we have figured out which keywords we’re working with, John Potter Media formulates a strategy based on these words. First, we look to your competitors to see what they are doing that makes them so popular. Things like the websites’ content, the presence of backlinks to their website and social media presence are among the traits that we look for when researching your area competitors. This research tells us many things, but most importantly it reveals how other businesses in Natick have thrived.

The content of your website is absolutely essential in creating a strong online presence for your business. Helpful and interesting articles about your industry will increase the likelihood of Google picking up on your site. After all, if there is no quality content then how will people find you for your keywords?

So how does John Potter Media help you to come up with traffic-grabbing content? We research your industry and find out which sites are ranking high in Google. We study what kind of content is performing and develop similiar style content for your website. You can also look to us and our twenty-plus years of experience to help with other SEO-boosting functions like tagging content and arranging the right codes to be placed on your website so that Google knows exactly what it is you do.

Analytics Improve SEO

While the keywords and content are vital, you need to track them as well. We can achieve this through the use of analytics. This method of tracking will help us see how effective your SEO strategies have been, or where they could use a bit of improvement. Our SEO campaigns function very much like a funnel: clicks become leads, leads become customers, and then customers become promoters who tell their friends all about your product or service. This is a strategy that has been implemented by many businesses with roaring success.
John Potter Media Inbound Marketing

John Potter Media is the SEO Expert

If you’re looking to attract more traffic to your website John Potter Media can make it happen. Call us today at 978-808-3428 to schedule an initial consultation where we will chat with you about your business goals and how Search Engine Optimization can bring in more revenue. Our business is helping your business become bigger and better, and one of the most effective ways to do this is to have a proper application of SEO. Call John Potter Media at 978-808-3428 or submit your inquiries on our online contact form.