SEO Services for Companies in Tewksbury
SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Tewksbury company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.
We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.
The SEO Process
After we have figured out which keywords we’re working with, John Potter Media formulates a strategy based on these words. First, we look to your competitors to see what they are doing that makes them so popular. Things like the websites’ content, the presence of backlinks to their website and social media presence are among the traits that we look for when researching your area competitors. This research tells us many things, but most importantly it reveals how other businesses in Tewksbury have thrived.
The content of your website is absolutely essential in creating a strong online presence for your business. Helpful and interesting articles about your industry will increase the likelihood of Google picking up on your site. After all, if there is no quality content then how will people find you for your keywords?
So how does John Potter Media help you to come up with traffic-grabbing content? We research your industry and find out which sites are ranking high in Google. We study what kind of content is performing and develop similiar style content for your website. You can also look to us and our twenty-plus years of experience to help with other SEO-boosting functions like tagging content and arranging the right codes to be placed on your website so that Google knows exactly what it is you do.
Improve Your SEO With Analytics
Once all your content is published and your website is setup properly you must have a system to track your website activity. Without proper analytics tracking how can you tell if your SEO is working? We like to setup our SEO campaigns like funnels. We want to attract people to your website, then convert them into leads which will become customers who will eventually promote your products or services with great reviews and referrals. This process is often called INBOUND MARKETING and is revolutionizing sales processes for a lot of businesses.
John Potter Media is the SEO Expert
If you’re looking to attract more traffic to your website John Potter Media can make it happen. Call us today at 781-246-0210 to schedule an initial consultation where we will chat with you about your business goals and how Search Engine Optimization can bring in more revenue. Our business is helping your business become bigger and better, and one of the most effective ways to do this is to have a proper application of SEO. Call John Potter Media at 781-246-0210 or submit your inquiries on our online contact form.