Most business owners today know that they need to be online to be successful. There are many tools available, often at little or no cost, for creating a basic website. Professionals such as the experts here at John Potter Media can go further, creating dynamic and user-friendly websites with all of the features and capabilities to run a business.
However, having a great website isn’t enough. Potential customers need to be able to find you online. Internet marketing campaigns can be a great way to reach them. Social media, pay-per-click advertising, and other methods are very important tools, but many small and medium sized business owners overlook a vital marketing opportunity.
Every moment of the day, countless people all over the world are searching for things on the internet. They may be looking to make a purchase or schedule a professional consultation. Others are looking for information or just idly browsing. It doesn’t matter why they are searching. What matters is that your website is one of the top results.
Most customers don’t look past the first page of search results. If you aren’t on the first page, you’re missing out on a lot of potential sales. Our SEO process is designed to give you the best return on investment for your marketing budget.
Research And Discovery
We study your own business and website, top competitors, and your industry as a whole to determine what measures are most likely to be successful. We conduct a thorough SEO audit to establish a baseline for your current search rankings so it’s easy to measure changes. Our team researches different keywords based on top searches and your goals so that we can refine targets.
Develop A Strategy
Using the information gathered in step 1, we develop a plan that works with your budget and goals. We establish clearly defined and measureable goals and then develop a clear pathway to reach those results. After selecting the focus keywords, we create an optimized landing page for each. We ensure that on-page optimization & internal linking is designed to maximize rankings. We make changes to your website coding and content to make it search-engine friendly. We then develop a content strategy, determining the types of content that will provide the most benefit and creating a schedule to ensure regular updates. We use a combination of blogs, social media, press releases, content pages, and outreach campaigns to maximize your exposure.
Content marketing is the key to search engine optimization today. Long gone are the days when low-quality content stuffed with keywords could drive a website to the first page. You need quality content that is informative and engaging to develop a web of linkbacks and connections. For an additional cost, we can provide public relations services using news outlets, press releases, and industry organizations to increase your exposure. Another option is to take advantage of our social media management services, which uses social media to connect with the public and encourage them to share and discuss content related to your business.
The third step involves making detailed technical changes to your website’s coding. We might make changes to page elements such as canonical tags, meta data, no-follow links, and internal links. Sitewide characteristics like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account may be updated as well.
Analysis & Reporting
We provide regular reports so that you always know how things are progressing. A monthly performance reports documents progress towards goals, looks at a variety of tracking measures, and enumerates tasks completed and those still in progress. A quarterly review includes all of that information but also looks at the larger picture of your overall marketing strategy. These allow us to adapt quickly to changes and trends to give you the best possible results.
Why Does Our SEO Process Work?
- We deliver quality content that gather natural and genuine interest in your business. So-called “black hat” SEO techniques like keyword stuffing and link-buying might get you a short term boost, but they can result in stiff penalties and lost confidence from your customer base.
- We work hard to stay on top of the constantly changing search engine algorithms. With continuous training and professional development, we evolve right along with the search engines.
When you choose John Potter Media for your internet marketing partner, you are partnering with the best. We are dedicated to making you as successful as you want to be. A dual focus on both short and long term results gives you strategies that will provide a quick initial boost and lead to long-term growth. Your business will have web content that you can be proud of and get the best return on your marketing dollar. Call us today at 781-246-0210 and get your business on the road to growth!