Using the information gathered in step 1, we develop a plan that works with your budget and goals. We establish clearly defined and measureable goals and then develop a clear pathway to reach those results. After selecting the focus keywords, we create an optimized landing page for each. We ensure that on-page optimization & internal linking is designed to maximize rankings. We make changes to your website coding and content to make it search-engine friendly. We then develop a content strategy, determining the types of content that will provide the most benefit and creating a schedule to ensure regular updates. We use a combination of blogs, social media, press releases, content pages, and outreach campaigns to maximize your exposure.