You may think that online marketing isn’t necessary when you run a local business, but this is a mistake in today’s economy. Anyone can grow their business by making an effort to take advantage of the rich potential of being online. For a small local business owner this is a great opportunity to find customers. It can be time-consuming, especially for those working with a modest budget, but if you follow certain proven methods, online marketing can be a worthwhile investment.
Online Marketing Can Expand Your Customer Base
The internet is an excellent place to expand your customer base. If you focus on providing value to your potential clients, they will find you just as trustworthy as a large cooperation. While physical advertising is limited to the areas surrounding you, online you can court people from all over the world. You can use targeted advertising to draw in customers interested in your products and services. Even if you assume that your customers are mostly offline, 8 in 10 consumers shop online in some form. Expanding to this new horizon can only improve your reach, no matter your industry.
Going Online Can Help Your Business Grow
Sales are increasingly migrating online, as brick and mortar stores disappear. Creating and growing an online presence now is an excellent investment in the future of your business. It shows your potential customers that you are a serious contender among the competition, many of whom are probably already established online.
You Don’t Have to Have a High Budget
Marketing doesn’t require elaborate connections or weighty budgets, but it does include trial and error and effort. Basic, proven tactics, such as building an email list, don’t need to cost must in terms of money. An email list is an extremely effective way to market that doesn’t require much to set up or maintain. Other methods of attracting customers include giveaways, blogging, and connecting one on one via social media, such as Facebook and Twitter.
It Helps Foster a Sense of Community
This is an area where a local business holds an advantage over large, faceless corporations. In today’s social media marketing, engagement and connection are highly sought after. Customers generally enjoy interacting with local companies more because of the natural sense of connection. They feel like they are talking to real people, which helps grow their loyalty to a business over time. Having a conversation with your clients is often worth more than showing them a static advertisement. No one enjoys feeling like they are being sold to, and by engaging with them on a human level instead, you are building their positive feelings about your company.
Ways to Engage Online
• Email marketing, such as newsletters
• Blogging about your business
• Contests and giveaways
• Incentives for joining social media or mailing lists
• Texting reminder services
Online marketing works for small businesses because it allows them to grow, build connections within their community and beyond, and expand their customer base. Taking advantage of all the opportunities online for expansion is a good call for any small local business.
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TechCrunch: 79% of Americans Now Shop Online – https://techcrunch.com/2016/12/19/79-percent-of-americans-now-shop-online-but-its-cost-more-than-convenience-that-sways-them/