An email newsletter is one of the most valuable tools for an online business if you maximize its potential. The major benefit of a newsletter is that it provides direct communication between you and your subscriber list. They opted in to your newsletter, which shows they have some interest in your business and hearing what you have to say.
To set up a newsletter, first research the different email list providers that are available, such as Mailchimp. Make a comparison of features and choose the one that fits your marketing plan and budget best. Then, follow these tips to make the most out of your newsletter.
Encourage newsletter subscriptions by promoting easy sign-ups.
Make it easy and fast to sign up to your newsletter by providing multiple ways to opt-in on your website. Consider offering an incentive, like a free gift, for people who sign up. This can be a powerful tool to encourage opt-ins. Yes, you may get some people who only subscribe for the freebie, but many people will stick around to hear what you have to say, especially if you’re providing them with something that is of value to them. You can also consider offering special deals or sales announcements that are exclusive to your newsletter subscribers.
Engage subscribers by sending them valuable content.
It’s not enough to just get people signed up. To get the most value out of an email newsletter, you want to interact with your subscribers on a regular basis. The best way to do this is to avoid presenting a hard sell every time, and instead sending interesting and informative articles and blog posts that are relevant to their interests. You want to engage and promote interaction with your readers and avoid wasting their time or space in their inbox. When you’re crafting a newsletter email, consider how to make it as useful to your subscribers as possible. What value are you providing them?
Track the performance of your newsletters.
It’s important to track your email performance to know what types of emails are a success with your target audience and what needs improvement. This allows you to refine and shape your newsletter strategy for best results. Use the analytics on your mailing list program regularly to gauge the effectiveness of each email campaign. Then you can quickly identify any reoccurring problems and take quick corrective action.
Encourage feedback and interaction.
Reading email is often a passive activity. You want to encourage feedback with your newsletter whenever possible. Also be sure to provide actionable links, such as those to your Facebook page and other social media platforms.
Keep your newsletters coming on a regular schedule and try not to go too long without engaging your audience to remind them that you’re still around. On the flipside, resist the temptation to contact them too often, as this can be seen as spamming and often results in people unsubscribing.
A newsletter can be an extremely effective tool to increase engagement and keep in touch with your customer base. If setting up your mailing list seems like an overwhelming task, don’t worry. At John Potter Media we can assist you in choosing the right provider and taking advantage of the tools they offer.
To help you navigate the sometimes choppy waters of digital marketing, call us at 781-246-0210 or visit us on Facebook at https://www.facebook.com/JohnPotterMedia.