As a small or mid-size business owner, you have most likely spent your time and money on building the perfect website. If you do not see the traffic and revenue increases you hoped for, it is time to shift your focus from website aesthetics to content creation and SEO optimization so that your websites rank higher in search engine results page (SERP). The answer to the problem is an SEO website audit which will help you generate more sales leads, traffic, and revenue. If you are unsure of what to do, this article will help.
Defining An SEO Audit
When you perform an SEO audit, you are assessing your website for a SERP ranking. An audit will help you identify repairable issues that are causing your site to lag behind your competition. An audit will also offer insight into actions you will need to take to improve your visibility, SEO ranking, competitive standing, technical problems, lead conversions, and site health. It allows you to make a list of what requires immediate attention and what potential security vulnerabilities exist. You will also learn more about how your site ranks when compared to your competition as well as metrics that determine algorithm scoring.
Questions To Focus On
Before you begin to change anything on your website, you need to develop a strategy that will deliver results. An SEO audit is designed to help you improve critical website components, but you need to have a clear understanding of what the problems are and all of the steps you will need to take to improve website function, accessibility, and ranking.
- What is your page load speed?
- Do you have any broken links?
- Is your URL SEO-friendly?
- Are there any meta issues?
- Is your site mobile accessible?
- Have you contributed quality content?
- What is your domain authority score?
- How are your keywords currently ranking in SERP?
- How many qualifying anchor texts and backlinks do you have?
How To Perform A Website Crawl
The first thing you need to do is choose a tool to perform your crawl. Google’s crawl option is a reliable option for your site, or you also can use a tool like SEMRUSH if you want to crawl a single page after you made changes and want to see how it performs. For Google, you click on the Add Property Now button to verify and manage your site. Then, click on ‘Crawl’ or enter the URL for the page you want to check. Then, click on ‘Fetch’ and submit for results of a URL or the URL and its links. Once done, the crawl will begin.
Your web crawl results will provide you with the details you need to make changes. If you need expert advice on SEO or content optimization, give us a call at 781-205-9600. Feel free to add us on Facebook at https://www.facebook.com/johnpottermedia to learn about our services or let us know about the problems you are having with SEO optimization or content production.