Professional web design and search engine optimization are two important elements of a successful online business strategy. Both of these factors work together to produce higher relevant traffic and better customer reach. By implementing a professional web design and optimizing your webpage for SEO, you’re positioning your website for success.
Professional Web Design Basics
A quality web design elevates a business’s website to the professional level. This is especially important for local businesses—any business can post a few basic pages, but a modern design tells your potential clients that you are serious about your online presence. While the options exist to use an automated program or design your website yourself, the best long-term solution is to hire an experienced web design company that knows the ins and outs of the design process. The most important elements of a good design are simple navigation, a clean design, an appropriate color and font scheme, and high-quality graphics.
The Importance of SEO for Local Business
Search engine optimization is important because search engines are how most of your visitors will find your website, usually while searching for relevant products and services. SEO is one of the best and most cost-effective investments you can make in your business website’s development, but it does require knowledge of the latest SEO best practices and how to implement them. Google’s algorithms are always changing, so it’s important to adjust your SEO accordingly.
SEO practices that you should implement for best results are focusing on creating engaging content that is relevant to your customers, using keywords that describe your business, and encouraging visitors to engage with comments and social media. You want to make sure that your website is free from errors, that all of the links you provide work correctly, and that your layout is mobile-responsive. All of these elements will give your website an organic boost in search rankings built over time.
Putting the Two Together
You want your website to immediately engage your visitors when they arrive. It’s also important to continuously update your website with relevant, fresh content to hold on to your position in the search rankings. Keep SEO in mind as you are creating and posting this content. You can do this by considering a news feature on your homepage, or articles concerning any services you offer. Make it easy to navigate between pages, and ensure that the most important information about your business easy to find. Include a contact page so that customers that want to engage further can do so easily. Make sure to link your website to your social media, too.
By ensuring that your website has a professional design, solid navigation, and takes advantage of the latest SEO strategies, you’re greatly increasing the chances of your business website being a success. These basic building blocks can set your web site up with a solid base to grow from as you progress.
Having difficulty knowing where to get started? We offer complete SEO and web design strategies at John Potter Media. Give us a call at 781-246-0210. You can find out more information about web design and search optimization on our Facebook page at https://www.facebook.com/johnpottermedia.