What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Web Design: Important Factors
Everyone has heard, “Beauty is only skin-deep.” You want to make sure your website has true depth and functionality. Consumers can be easily frustrated if they cannot access your site in the manner they require. There are many different browsers on the market today, such as Google Chrome, Internet Explorer, Firefox and Safari. Your website needs to be compatible with all of them.
Keep in mind that people will access your website from various platforms. Not only does your website have to function smoothly on desktops and laptops, but mobile compatibility is just as important. Consumers are just as likely to visit your site using a tablet or mobile phone, whether Apple, Samsung or countless others. You need full mobile functionality. If your website allows for ease of accessibility across various devices, you will reach exponentially more customers.
In addition to sharp, functional design, we specialize in Search Engine Optimization (SEO) to increase the visibility of your business when potential consumers are searching for the services you offer. Not only do we know how to use Social Networks, email and direct mail to market your company, we also manage your online marketing, allowing you to focus on other important aspects of your business.
Avoid the Pitfalls: Wed Design Company Experience Matters Boston MA
A quality experience with a business’s website is crucial to its success. Potter Media, which has been developing websites since 1997, and has assisted hundreds of companies in going online, understand the connection between experience and success. The proliferation and hiring of those who claim to be web designers, but lack any true experience, has been a detriment to many businesses. We have been in step with the evolution of the Internet, and we use that wisdom in the marketing of your business to increase your sales every year.
Potter Media eagerly awaits the opportunity to discuss web development opportunities for all companies in Boston. Call us today at (781) 246-0210 to discuss your web development needs!