John Potter Media John Potter Media

John Potter Media

5:33 pm

Web Design

Our standard

website

design

process

1

1
Audit Your
Current Website

If you have a website, we spend time exploring it to see what works and what doesn’t. Using tracking software, we come up with a list of improvements based on what visitors to your website are doing, and what you want them to do differently.

2

2
Business
Analysis

We look at your business, especially your sales process and existing marketing program. Identifying your strengths and weaknesses allows us to create calls-to-action and user pathways that will grow your customer base.

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3
Design &
Development

The actual development of your site starts with building a solid structure. Every website that we design includes an intuitive and user friendly experience, compelling and creative content that will keep people engaged and bring them back for more, and a foundation that is designed for future growth and change.

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4
Front-End
Coding

We stay up to date on the most cutting-edge coding standards. This makes sure that your website will be fast, reliable, and translate seamlessly into a variety of platforms. Your site will work perfectly on tablets and mobile devices, as well as being optimized for high-quality search engine results.

5

5
Back-End
CMS Development

Our content management system is designed to make it easy to manage and update your website. We use platforms that are stable and ensure that your data stay secure to protect both you and your customers.

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6
Quality
Assurance

We do extensive testing on your website before it goes live. An iterative quality assurance process makes sure that our coding is flawless. We check for potential exploits, a balanced workload, and compatibility with different systems.

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7
Online Visibility & Marketing

A great website isn’t important if no one sees it. As soon as your website is complete we turn our focus to marketing. It’s vital that you stay relevant by continuously updating your website, so we make recommendations for later updates and regular content additions. We will work with you to develop a long-term marketing strategy that will grow your customer base and give you the highest possible return on your marketing budget. We use a variety of methods including social media, paid advertising, and optimized search engine results to drive growth for your company.

Contact us today to start getting results online.