Why Do I Need a Website?

There are probably businesses that don’t need a website. If you truly have all of the business you can handle and have no interest in growth or expansion, then it’s possible that a website isn’t a good plan for you. Even for busy companies, however, a simple website can be a great way to make it easy for potential customers to find out your location, contact information, and other basics.

Keep in mind, however, that a website isn’t just a way to advertise. It can be a great way to communicate with your existing customers.

If you find that your customers ask the same few questions over and over, then a FAQ page can save you lots of time. You might also include industry-related trivia and links to interesting news articles. Information about the owners and major players in a business is usually a good idea, especially if anyone has special training, education, or experience that might interest visitors. In fact, there are a lot of unique ways that companies have found to use their websites.

Service Oriented Businesses

  • Info about new services
  • Reaching out to new service areas
  • Blog posts and articles about services
  • Coupons or special deals

Relationship-Heavy Industries

  • Introduce new team members
  • Spotlight important moments in employees’ lives – family news, certifications, promotions

Businesses With a Local Focus

  • Community involvement
  • News about employees’ volunteering
  • Local charity fundraisers

Retail Businesses

  • Online purchasing
  • Special coupons or sales
  • Product information and pictures


  • Menus
  • Coupons and deals
  • Special events
  • Reservations

In today’s marketplace, a website is an essential part of operating a business. It is your first line of connection to many potential customers. While you might manage to be successful without one, it is unlikely that you will do as well as you would have with one.

If your business doesn’t have a website, then it might seem like a daunting task. Creating a website with engaging content that will attract and keep customers isn’t always easy. You may be able to create a site by yourself, but if you don’t have any experience then a web marketing service might be the answer you’re looking for.

Our professional development team can help you determine what kind of web presence will be best for your business. Whether you need a simple website with some basic contact information, a complex website with multimedia features and a robust online purchasing system, or something in between, we work with you to develop a site that meets your unique needs. Call or email us today and see what we can do to help your business thrive.

Call us today at 978-808-3428 to discuss how we can help you market your business online with a new website.