06/01/2026
How to Rank Higher on Google Maps as a Local Contractor
Struggling to appear in the Google Maps Local Pack? Learn what actually drives contractor rankings and how John Potter Media can get you there.
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05/25/2026
How Non-Profits Can Unlock Free Advertising With Google Ad Grants
Google Ad Grants gives non-profits $10K/month in free ads. Learn how to qualify and maximize results. Contact John Potter Media to get started.
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05/18/2026
Why Your Google Business Profile Is as Important as Your Website for Local Visibility
Your Google Business Profile drives local leads before customers see your site. Contact John Potter Media for expert optimization.
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05/16/2026
Why Most Contractor Websites Do Not Generate Leads
Most contractor websites fail because they look like brochures instead of lead systems. Here is what usually breaks and what to fix first.
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05/16/2026
What I Fix First When a Contractor Website Is Not Getting Calls
When a contractor website is not getting calls, the first fixes are usually message clarity, service pages, local trust, mobile speed, and conversion tracking.
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05/16/2026
SEO vs Google Ads for Contractors: When Each Makes Sense
SEO and Google Ads can both generate contractor leads, but they solve different problems. Here is when each one makes sense and how they should work together.
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05/09/2026
Storm Season Marketing for Roofers: The Playbook
A roofing company's 12 months of revenue hinges on what happens in 72 hours. Here's the storm-season marketing playbook we run for roofers.
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04/20/2026
Email Marketing Tips for Small Businesses That Maximize Results Without Breaking the Bank
Discover proven email marketing tips for small businesses. Learn how strategic campaigns drive ROI. Contact John Potter Media today.
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