HVAC marketing for all four seasons.
SEO, websites, landing pages, and paid search campaigns for HVAC companies that need more repair calls, installation leads, and maintenance plan signups.
The math of HVAC is the math of maintenance plans.
The HVAC companies that win aren't the cheapest or the loudest. They're the ones who build a recurring maintenance base and convert emergency calls into annuities.
Our HVAC playbook puts maintenance plans at the center. Ads, content, email, and review flows all feed the plan. Everything else — emergency calls, system replacements, IAQ add-ons — becomes easier when your base is growing predictably.
HVAC marketing has two jobs.
HVAC marketing needs to capture urgent demand and build future demand at the same time. Urgent searches include AC repair, furnace repair, heat pump repair, emergency HVAC service, and no-heat or no-cooling problems.
Future demand includes system replacement, maintenance plans, indoor air quality, seasonal tune-ups, financing questions, and recurring service reminders. A strong HVAC site gives each search a useful page and a clear next step.
What we run for hvac clients.
Every account is different. These are the channels and tactics that consistently move the needle for businesses in this space.
Seasonal PPC
Spring AC tune-ups. Fall furnace checks. Emergency repair 24/7. Structured by season.
Maintenance plan funnel
Dedicated landing pages and email flows that make plan signup easy.
Local SEO
Service-area pages for every town within your drive radius.
Google LSA
Top-of-search placement at a fraction of PPC cost-per-click.
Facebook & Instagram
Educational content that builds trust before anyone's looking for a tech.
Call tracking
Every call recorded, scored, and attributed to the channel that drove it.
Numbers we report on.
Not dashboards for dashboards' sake — the four or five numbers that actually predict a healthy, growing business.
Emergency searches
We track whether urgent AC, furnace, and heat pump searches have clear landing paths.
Higher-value leads
We review content, proof, financing context, and CTAs for bigger HVAC decisions.
Recurring revenue paths
We help organize pages and follow-up around tune-ups and plan signups.
Real engagements. Real results.
We publish case studies from selected engagements, including roofing and economic-development clients. Our hvac work follows the same playbook: discover, strategize, build, measure, grow. Engagement details are in each case study.
See case studies →- 1,000+Projects shipped since 1997
- 5.0★Average Google rating across 88 reviews
- TradesMarketing built for contractors and local service businesses
- U.S.Serving MA, NH and NC contractors
Things hvac clients ask.
What about emergency calls?+
Do you work with plumbing + HVAC combined shops?+
Can you integrate with ServiceTitan?+
What budget do we need?+
Focused on Eastern NC leads.
John Potter Media works from Jacksonville, NC and supports local businesses, contractors, and service-area companies across Onslow County, the Crystal Coast, and the Cape Fear region.
Jacksonville
Web design, SEO, local SEO, and Google Ads for Jacksonville and Onslow County.
Wilmington
Lead-focused websites and search visibility for Wilmington-area businesses.
Hampstead
Marketing support for local businesses between Jacksonville and Wilmington.
Surf City
Web design and SEO for coastal businesses, contractors, and service companies.
Swansboro
Local SEO and conversion-focused sites for Swansboro-area businesses.
Onslow County
Marketing systems for service businesses across Jacksonville and nearby towns.
NC Contractors
Web design, SEO, Google Ads, and lead generation for North Carolina contractors.
Jacksonville Contractors
Lead-generation strategy for contractors in Jacksonville and Onslow County.
New Bern Contractors
Contractor marketing for New Bern, Craven County, and nearby markets.