Ideas, playbooks and case notes on web design, SEO, PPC and small-business marketing — written as we run real programs for real clients.
Learn how strategic non-profit digital marketing grows donations and awareness. John Potter Media builds campaigns that amplify your mission. Contact us today.
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Learn how to set a realistic digital marketing budget for your small business. John Potter Media helps you invest smarter and grow faster. Contact us today.
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Struggling to appear in the Google Maps Local Pack? Learn what actually drives contractor rankings and how John Potter Media can get you there.
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Google Ad Grants gives non-profits $10K/month in free ads. Learn how to qualify and maximize results. Contact John Potter Media to get started.
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Your Google Business Profile drives local leads before customers see your site. Contact John Potter Media for expert optimization.
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Most contractor websites fail because they look like brochures instead of lead systems. Here is what usually breaks and what to fix first.
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When a contractor website is not getting calls, the first fixes are usually message clarity, service pages, local trust, mobile speed, and conversion tracking.
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SEO and Google Ads can both generate contractor leads, but they solve different problems. Here is when each one makes sense and how they should work together.
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A roofing company's 12 months of revenue hinges on what happens in 72 hours. Here's the storm-season marketing playbook we run for roofers.
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Discover proven email marketing tips for small businesses. Learn how strategic campaigns drive ROI. Contact John Potter Media today.
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