A modern digital platform for a regional economic development organization serving Onslow County, NC. Content, SEO and a CMS the in-house team can actually run.
Economic development organizations sell their region to site selectors, developers, and growing companies — often against dozens of other jurisdictions. The website is frequently the first real impression.
We were asked to build a platform that presented Onslow County's economic story clearly, surfaced the data site selectors need, and could be maintained by a small internal team.
Restructured the site around the questions site selectors actually ask — workforce, sites, infrastructure, incentives.
Regional data, industry profiles, success stories — mapped to keywords and buyer intent.
Fast, accessible WordPress build with custom components for maps, data cards and downloadable reports.
Technical SEO, schema, and local/regional optimization across the county's target sectors.
Hands-on training so the internal team can update the site without calling a developer.
Retainer-based support for content updates, reporting and new campaign rollouts.
Average page load, down from 7+ seconds on the legacy platform.
Year-over-year organic traffic growth after launch.
Routine content updates, now handled 100% in-house.