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Remodeling & construction marketing

Remodeling marketing, design-led.

Showpiece case-study websites, long-cycle nurture sequences, and review systems for kitchen, bath and whole-home remodelers.

The problem

Remodeling is a 9-month sales cycle.

The homeowner considering a $250k kitchen doesn't call on impulse. They follow you on Instagram for six months, read every case study, ask three neighbors, and then finally book a consult.

We build remodeling marketing for that reality: long-cycle content, nurture sequences, portfolio-led sites, and a reputation program that makes you the obvious choice by the time the homeowner is ready.

The playbook

What we run for remodeling clients.

Every account is different. These are the channels and tactics that consistently move the needle for businesses in this space.

01 / Channel

Case-study sites

Each project is a story — before, after, decisions, trade-offs, results.

02 / Channel

Long-cycle nurture

Email sequences that stay helpful across a 6–9 month consideration period.

03 / Channel

Houzz & Pinterest

Platforms that still move the needle for high-consideration remodeling.

04 / Channel

Google PPC

Lower-volume, higher-intent — and we bid accordingly.

05 / Channel

Instagram & Reels

Process content, walkthroughs, and finished-project reveals.

06 / Channel

Referral systems

Structured programs to turn every finished project into the next two.

The KPIs

Numbers we report on.

Not dashboards for dashboards' sake — the four or five numbers that actually predict a healthy, growing business.

Consult → contract

52%

Close rate on in-home consultations with our proposal and follow-up system.

Avg. project size

+34%

Lift in average project value from better qualifying and positioning.

Lead-to-close days

162

Median — this is a long game and we plan around it.

Our work

Real engagements. Real results.

We publish case studies from selected engagements, including roofing and economic-development clients. Our remodeling work follows the same playbook: discover, strategize, build, measure, grow. Engagement details are in each case study.

See case studies →
  • 1,000+Projects shipped since 1997
  • 4.9★Average Google rating across 44+ reviews
  • 94%Client retention year over year
  • U.S.Serving MA, NH and NC contractors
Questions

Things remodeling clients ask.

What if our photography is bad?+
We'll fix it first. No amount of marketing can hide bad photography in this industry.
Can you do ROI-positive PPC in remodeling?+
Yes, but only with good attribution. The conversion path is long — we instrument carefully and report honestly.
What about home-show leads?+
We integrate offline lead capture (home shows, referrals, signage) into the same funnel as digital.
Whole-home vs single-room — different strategies?+
Yes. Different keywords, different CPC, different creative. We segment accordingly.
Ready when you are

Let's build something worth talking about.

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