SEO: Helping Your Salem, NH Business Thrive Online

As the owner of a business, you have probably given a great amount of thought toward how you wish to advertise the services or products that you provide. The most effective and popular businesses make good use of the internet to promote themselves, as the cultivation of a web presence helps the business’ name to reach the most people. You might have heard of a practice called SEO, or “Search Engine Optimization,” which many business owners use to increase awareness of their brand online.

SEO makes use of important keywords that people search for on the Google Search Engine. The sites that you see at the top of any Google search have great SEO practices-like those provided by John Potter Media. Unlike sites that work with Google AdWords, which requires payment per click on your advertisement, your site will appear naturally on a web search if the keywords, content and coding all have a focus on SEO.
We will work with you to figure out how effective your current keywords are in comparison to other in your industry, and even find you new and more effective keywords to boost the signal of your brand online.

The SEO Process With John Potter Media

John Potter Media SEO ProcessAfter figuring out which keywords will garner the most success, we then set out to research your business’ Salem, NH competitors-particularly the ones with a strong online profile. We not only look to their websites for such information, but also delve deeper into the presence of backlinks, content and coding. A strong website has all of these things, and we will find out what exactly makes them such a popular search result on Google. By applying these practices to your business for the purpose of SEO, locals in Salem, NH will have a much easier time finding out about you.

Content is incredibly important in having an alluring website that is picked up by Google Search Engine. This doesn’t have to be award-winning content, but helpful and/or interesting articles about your industry and your business’ place within it are critical in being discovered. John Potter Media will help in the creation of well-researched and keyword-intensive content that will bring more clicks to your site.

With over twenty years of experience that we are happy to put to work for you, John Potter Media can cultivate top-notch content that will get you and your business found by more people in Salem, NH.

Using Analytics to Improve SEO

Once your keywords have been defined and the website has gone live, you need to be able to track your site’s activity. How will you know if the SEO is working well if you have no means of keeping tabs on it? John Potter Media likes to treat the subject like a funnel by starting with the simple intention of getting more visitors to your site. From there, these visitors attracted to your page become leads, and then customers, and then finally promoters who sing the praises of your product or service.
Otherwise known as “inbound marketing,” this method has been very successful for many businesses in Salem, NH and your business could be among them!
John Potter Media Inbound Marketing

Call John Potter Media to Improve Your SEO

If you are looking for an SEO company in Salem, NH, contact us today to setup a time to discuss your business, your website and your goals. Helping your business grow is our business, and SEO is one of the best ways we have found to do that. Call us today at 781-246-0210 or send us a message online through the contact form.