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Paid search

Stop wasting money on Google Ads. Start getting leads.

Tightly managed campaigns built for trades and local businesses — precise keyword targeting, conversion tracking, and a dedicated account manager who actually picks up the phone.

Overview

CPA obsessed. Vanity metrics ignored.

Most contractors burn a significant portion of their ad budget on irrelevant clicks that never become customers. We fix that. Our approach focuses on precise targeting, negative keywords, and conversion tracking — not impressions or click-through rates.

No percentages of spend. No setup fees. No long-term contracts. Flat-rate management, month to month.

What's included

Everything the account actually needs.

Campaign management is 10% setup and 90% ongoing optimization. Here's what's in every engagement.

01 / Deliverable

Campaign build

Tight keyword targeting, comprehensive negative keywords, and service-specific ad copy from day one.

02 / Deliverable

Ongoing optimization

Weekly reviews, bid adjustments, search term mining, and ad copy testing.

03 / Deliverable

Landing page strategy

Conversion-focused landing pages and CRO recommendations for the traffic we're sending.

04 / Deliverable

Call & conversion tracking

Every lead tracked back to the keyword, ad and landing page that created it.

05 / Deliverable

Monthly reporting

Plain-English reports on what ran, what worked, what's next. No jargon.

06 / Deliverable

Dedicated account manager

Direct access to the person managing your account — not a rotating cast of reps.

How we work

A process designed for results, not retainers.

Most new clients see measurable improvement within 30 days. Not because we're magicians — because we actually do the work most agencies skip.

  • 01 · Free audit callWe review existing campaigns and identify wasted budget — no obligation.
  • 02 · Campaign buildCustomized campaigns with conversion tracking and service-specific ad copy.
  • 03 · Launch & optimizeCampaigns go live with continuous weekly optimization.
  • 04 · MeasureMonthly reporting on leads, cost per lead, and revenue attribution.
  • 05 · ScaleOnce the math works, we scale budget into what's converting.
By the numbers

Experience that moves the needle.

Ad spend managed

$500K+

Across local-service accounts from roofing to HVAC to legal.

Impressions captured

8.3M+

Qualified eyeballs on client offers across Search and Local Services.

Estimated client revenue

$2.5M

Revenue attributed to the campaigns we've built and run.

Questions

The details.

How much should I spend?+
It depends on your market and goals. We'll tell you a minimum that makes sense — not just a number that makes us look good.
Do you charge a percentage of ad spend?+
No. We charge flat-rate management fees. No setup fees. No long-term contracts.
What about Google Local Services Ads?+
Yes — for eligible industries, LSA is often a must-have. We set it up and manage it alongside Search campaigns.
When will I see leads?+
Most clients see leads within the first week of launch. Real traction and predictable cost per lead takes 30–60 days of optimization.
Also explore

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Ready when you are

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