What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Web Design: Important Factors
Everyone has heard, “Beauty is only skin-deep.” You want to make sure your website has true depth and functionality. Consumers can be easily frustrated if they cannot access your site in the manner they require. There are many different browsers on the market today, such as Google Chrome, Internet Explorer, Firefox and Safari. Your website needs to be compatible with all of them.
Keep in mind that people will access your website from various platforms. Not only does your website have to function smoothly on desktops and laptops, but mobile compatibility is just as important. Consumers are just as likely to visit your site using a tablet or mobile phone, whether Apple, Samsung or countless others. You need full mobile functionality. If your website allows for ease of accessibility across various devices, you will reach exponentially more customers.
In addition to sharp, functional design, we specialize in Search Engine Optimization (SEO) to increase the visibility of your business when potential consumers are searching for the services you offer. Not only do we know how to use Social Networks, email and direct mail to market your company, we also manage your online marketing, allowing you to focus on other important aspects of your business.
Choosing the Right Web Design Company Bolton MA
Considering everything we’ve discussed, it’s apparent that having a skilled and knowledgeable web design company can mean the difference between a thriving business, and one that’s an online dead-end. Since 1997, from the Internet’s early incarnation to its growth as the most sophisticated network in history, Potter Media has assisted countless companies in utilizing this amazing resource to market their business online, expanding their presence and profitability year after year.
How do we do this, you wonder? By managing many of the technical features of your website, so you can focus on what’s important to you: your business. From development and SEO, to management of online marketing and email marketing, we do it all. We employ social media and social network marketing to guarantee you’re always at the forefront. We’re eager to help companies in Bolton build their perfect website, and can’t wait to talk to you.
Contact us at 978-808-3428 to discuss your business’s online future.