What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Web Design: Important Factors
Potter Media specializes in every aspect of web design to ensure your website gets noticed. We employ Search Engine Optimization (SEO) to make sure potential customers will find you when searching for related services. We use Social Networks, direct mail and email to effectively market your company. We allow you to focus on other important aspects of your business by managing all of your online marketing needs.
A great looking website is very important. So is the visibility we mentioned earlier. However, with potential customers accessing the web from various devices, accessibility and compatibility have never been more important. People have to be able to access your site using any browser, such as Google Chrome, Firefox, Safari or Internet Explorer. Whether using a tablet or smart phone, desktop or laptop, your site has to look great and function smoothly. Potter Media can ensure a strong internal link structure and reliable code that will enable people to view your site on any device.
Avoid the Pitfalls: Wed Design Company Experience Matters Boylston MA
A quality experience with a business’s website is crucial to its success. Potter Media, which has been developing websites since 1997, and has assisted hundreds of companies in going online, understand the connection between experience and success. The proliferation and hiring of those who claim to be web designers, but lack any true experience, has been a detriment to many businesses. We have been in step with the evolution of the Internet, and we use that wisdom in the marketing of your business to increase your sales every year.
Potter Media eagerly awaits the opportunity to discuss web development opportunities for all companies in Boylston. Call us today at (781) 246-0210 to discuss your web development needs!