What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Web Design: Important Factors
Potter Media specializes in every aspect of web design to ensure your website gets noticed. We employ Search Engine Optimization (SEO) to make sure potential customers will find you when searching for related services. We use Social Networks, direct mail and email to effectively market your company. We allow you to focus on other important aspects of your business by managing all of your online marketing needs.
A great looking website is very important. So is the visibility we mentioned earlier. However, with potential customers accessing the web from various devices, accessibility and compatibility have never been more important. People have to be able to access your site using any browser, such as Google Chrome, Firefox, Safari or Internet Explorer. Whether using a tablet or smart phone, desktop or laptop, your site has to look great and function smoothly. Potter Media can ensure a strong internal link structure and reliable code that will enable people to view your site on any device.
Web Design Company Franklin MA
A creative, professional website is one of the most cost effective forms of advertising you can employ. With so many factors to consider, choosing a Web Design Company is one of the most important decisions you can make when improving or continuing the success of your business. Potter Media has been designing vivid, professional websites since 1997. We have the expertise to ensure you attract and keep new customers. We can help the companies in Franklin stand out from the rest. Call us at 781-246-0210 and we can discuss your needs. Whether big or small, we can design a tailor-made website that is as unique as your business. Gain the competitive edge with a website designed by Potter Media.