How can your business benefit from having a website? It’s simple. Over 70% of people in the US are searching for businesses online before choosing one to suit their needs. The fact is, if you don’t have a website, you risk losing a massive amount of potential consumers to the competition. A website will provide your business with the visibility and credibility required to remain competitive.
Do you have a website but feel that you still need help growing or improving your business? Your site sends a message to consumers about your company. You need a site that portrays your company in the best possible light. Up-to-date, vibrant design will catch and keep the attention of your customers, turning potential into reality. An eye-catching, yet accessible website is one of the best ways to improve and ensure the growth of your business.
Factors to Consider in Web Design
Let’s think about the important ingredients in creating a successful website. We all know the amount of browsers people use today continues to grow. You also know, whether it be Safari, Chrome, Explorer, Firefox, or any other, your website should be designed for cross-browser compatibility. That sounds complex, but it simply means your website works regardless of which browser is used.
A great website will be mobile ready. Like browsers, there are ample devices that can connect to the Internet, and a mobile ready site will be viewable for customers using a desktop or a laptop, iPad tablets, or any smart phone, from Apple iPhone to Samsung. Whatever the device, a smartly designed website will be navigable and uncomplicated to read.
Having a fantastic website design means little, however, if people can’t find it. SEO, or Search Engine Optimization, may be the most decisive element of a successful website. This means your site will be designed to make it easily found when searched. By having well-written code, proper page titles, and quality internal link structure, you ensure your website maximizes its visibility.
Choosing the Right Web Design Company Hopkinton MA
Considering everything we’ve discussed, it’s apparent that having a skilled and knowledgeable web design company can mean the difference between a thriving business, and one that’s an online dead-end. Since 1997, from the Internet’s early incarnation to its growth as the most sophisticated network in history, Potter Media has assisted countless companies in utilizing this amazing resource to market their business online, expanding their presence and profitability year after year.
How do we do this, you wonder? By managing many of the technical features of your website, so you can focus on what’s important to you: your business. From development and SEO, to management of online marketing and email marketing, we do it all. We employ social media and social network marketing to guarantee you’re always at the forefront. We’re eager to help companies in Hopkinton build their perfect website, and can’t wait to talk to you.
Contact us at 978-808-3428 to discuss your business’s online future.