What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Web Design: Important Factors
Potter Media specializes in every aspect of web design to ensure your website gets noticed. We employ Search Engine Optimization (SEO) to make sure potential customers will find you when searching for related services. We use Social Networks, direct mail and email to effectively market your company. We allow you to focus on other important aspects of your business by managing all of your online marketing needs.
A great looking website is very important. So is the visibility we mentioned earlier. However, with potential customers accessing the web from various devices, accessibility and compatibility have never been more important. People have to be able to access your site using any browser, such as Google Chrome, Firefox, Safari or Internet Explorer. Whether using a tablet or smart phone, desktop or laptop, your site has to look great and function smoothly. Potter Media can ensure a strong internal link structure and reliable code that will enable people to view your site on any device.
Choosing the Right Web Design Company Pelham MA
Considering everything we’ve discussed, it’s apparent that having a skilled and knowledgeable web design company can mean the difference between a thriving business, and one that’s an online dead-end. Since 1997, from the Internet’s early incarnation to its growth as the most sophisticated network in history, Potter Media has assisted countless companies in utilizing this amazing resource to market their business online, expanding their presence and profitability year after year.
How do we do this, you wonder? By managing many of the technical features of your website, so you can focus on what’s important to you: your business. From development and SEO, to management of online marketing and email marketing, we do it all. We employ social media and social network marketing to guarantee you’re always at the forefront. We’re eager to help companies in Pelham build their perfect website, and can’t wait to talk to you.
Contact us at 781-246-0210 to discuss your business’s online future.