The modern marketplace begins with the internet. Although your brick and mortar store or office plays a crucial role in the profit and success of your company, an attractive and easily navigable website is a must-have for all businesses. 70% of consumers in the United States now perform an online search prior to calling a business to request its goods and services. Maintaining a sleek website is absolutely essential to any truly prosperous business plan. Fortunately, Potter Media is there to help you with all of your web development and marketing needs!
Factors to Consider in Web Design
Let’s think about the important ingredients in creating a successful website. We all know the amount of browsers people use today continues to grow. You also know, whether it be Safari, Chrome, Explorer, Firefox, or any other, your website should be designed for cross-browser compatibility. That sounds complex, but it simply means your website works regardless of which browser is used.
A great website will be mobile ready. Like browsers, there are ample devices that can connect to the Internet, and a mobile ready site will be viewable for customers using a desktop or a laptop, iPad tablets, or any smart phone, from Apple iPhone to Samsung. Whatever the device, a smartly designed website will be navigable and uncomplicated to read.
Having a fantastic website design means little, however, if people can’t find it. SEO, or Search Engine Optimization, may be the most decisive element of a successful website. This means your site will be designed to make it easily found when searched. By having well-written code, proper page titles, and quality internal link structure, you ensure your website maximizes its visibility.
Choosing the Right Web Design Company West Stockbridge MA
Considering everything we’ve discussed, it’s apparent that having a skilled and knowledgeable web design company can mean the difference between a thriving business, and one that’s an online dead-end. Since 1997, from the Internet’s early incarnation to its growth as the most sophisticated network in history, Potter Media has assisted countless companies in utilizing this amazing resource to market their business online, expanding their presence and profitability year after year.
How do we do this, you wonder? By managing many of the technical features of your website, so you can focus on what’s important to you: your business. From development and SEO, to management of online marketing and email marketing, we do it all. We employ social media and social network marketing to guarantee you’re always at the forefront. We’re eager to help companies in West Stockbridge build their perfect website, and can’t wait to talk to you.
Contact us at 978-808-3428 to discuss your business’s online future.