A rebrand and website rebuild that anchored a multi-year lead-gen program for a growing North-Shore-MA roofing business.
The client had a great reputation with homeowners and contractors, but a website that didn't reflect it — and a marketing program that depended entirely on word of mouth and referrals.
We were asked to bring the brand, site and acquisition system up to the level of the work itself.
Updated mark, type system and color palette — rolled out across trucks, uniforms and proposals.
Modern marketing site with service pages, town-level landing pages and lead-capture wired to the CRM.
Google Business Profile cleanup, citations, and a content plan built around storm and seasonal terms.
Google Ads and Local Services Ads tuned for emergency and storm-season lead flow.
Post-job review requests with a workflow the office team can actually run.
Monthly reporting on leads, cost per lead and attributed revenue — in plain English.
Year-over-year organic traffic after 12 months of local SEO work.
Drop in paid-search cost per lead once the campaign was restructured.
Average rating across 140+ post-engagement reviews.