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Roofing marketing

Roofing marketing that wins the storm.

Websites, SEO, PPC and LSA for residential and commercial roofing companies ready to grow beyond referrals.

The problem

Roofing is seasonal. Your marketing shouldn't be.

Most roofers ride storm cycles — flooded with work after a hailstorm, quiet six months later. The ones who scale past $10M do it by building an always-on marketing engine that captures intent long before the roof fails.

We've run marketing for roofing companies from single-truck shops to multi-state operators. The playbook adapts, but the core principles don't: own your service area, capture storm intent fast, and turn every completed job into five new reviews.

The playbook

What we run for roofing clients.

Every account is different. These are the channels and tactics that consistently move the needle for businesses in this space.

01 / Channel

Storm-season PPC

Pre-built Google Ads campaigns we can turn on within 24 hours of a weather event.

02 / Channel

Google LSA

Guaranteed placement at the top of local search — we manage the account and screenings.

03 / Channel

Local SEO

City pages, service-area pages, review generation and GBP weekly posts.

04 / Channel

Insurance landing pages

Dedicated funnels for homeowners going through an insurance claim.

05 / Channel

Retargeting

Meta and display campaigns that re-engage every homeowner who visited.

06 / Channel

Commercial outreach

LinkedIn and direct-mail playbooks for property managers and GCs.

The KPIs

Numbers we report on.

Not dashboards for dashboards' sake — the four or five numbers that actually predict a healthy, growing business.

Cost per lead

$42

Median CPL across our roofing accounts — well below the $120+ industry average.

Map-pack rank

Top 3

We get most roofing clients into the top three map positions within six months.

Close rate lift

+38%

Typical close-rate improvement from rebuilt proposal and follow-up systems.

Our work

Real engagements. Real results.

Our work with roofing and restoration contractors includes rebrands, marketing-site rebuilds, local SEO, and paid-media programs. Our featured engagement — a North-Shore, MA roofing company — is a multi-year lead-gen program worth reading.

Read the full case study →
  • 1,000+Projects shipped since 1997
  • 4.9★Average Google rating across 44+ reviews
  • 94%Client retention year over year
  • U.S.Serving MA, NH and NC contractors
Questions

Things roofing clients ask.

Can you help during storm season?+
Yes — we keep pre-built PPC campaigns on standby for storm events. Most activate within 24 hours of a qualifying weather report.
Do you do commercial roofing?+
Absolutely. The playbook shifts heavily to LinkedIn, direct outreach and case-study-led content, but it's a core part of what we do.
We're already doing LSA — is it worth it?+
If your profile isn't actively managed, no. Google rewards responsiveness, completed jobs, and reviews. We handle all three.
What about insurance restoration?+
We build dedicated funnels for insurance-driven jobs — landing pages, intake forms, and ad creative that speaks to homeowners mid-claim.
Ready when you are

Let's build something worth talking about.

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