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Electrical contractor marketing

Electrical marketing, properly wired.

Residential, commercial, panel upgrades and EV-charger campaigns — targeted separately because they convert differently.

The problem

Residential and commercial are different businesses.

Most electrical contractors try to run one marketing engine for everything. That's a mistake — a panel upgrade lead and a tenant-improvement RFP have nothing in common.

We split your marketing into purpose-built funnels: residential service, panel upgrades, EV-charger installation, generator installs, and commercial/industrial contracting. Each with its own landing page, ad creative, and follow-up sequence.

The playbook

What we run for electrical clients.

Every account is different. These are the channels and tactics that consistently move the needle for businesses in this space.

01 / Channel

Residential service ads

Emergency calls, outlet installs, ceiling fans, lighting — day-parted by demand.

02 / Channel

Panel upgrade funnel

High-ticket, high-consideration — long-form landing pages and nurture.

03 / Channel

EV-charger campaigns

Riding the wave of new EV ownership with geo-targeted local campaigns.

04 / Channel

Generator installation

Seasonal, event-driven, and often insurance-adjacent.

05 / Channel

Commercial outreach

LinkedIn, direct mail, and case-study-led content for GCs and PMs.

06 / Channel

Trade-partner SEO

Rank for the queries GCs and architects use to find subs.

The KPIs

Numbers we report on.

Not dashboards for dashboards' sake — the four or five numbers that actually predict a healthy, growing business.

Residential CPA

$58

Median cost to book a residential service call across our electrical accounts.

Panel upgrade close

34%

Close rate on panel-upgrade leads with our proposal system.

EV charger growth

+117%

Typical year-one growth for a dedicated EV-charger campaign.

Our work

Real engagements. Real results.

We publish case studies from selected engagements, including roofing and economic-development clients. Our electrical work follows the same playbook: discover, strategize, build, measure, grow. Engagement details are in each case study.

See case studies →
  • 1,000+Projects shipped since 1997
  • 4.9★Average Google rating across 44+ reviews
  • 94%Client retention year over year
  • U.S.Serving MA, NH and NC contractors
Questions

Things electrical clients ask.

Do you help with licensing-driven messaging?+
Yes — electrical is one of the trades where credentials actually matter to customers. We surface licensing, bonding and certifications prominently.
What about solar / battery integrations?+
Those are natural extensions and we build them into the same funnel where relevant.
Commercial vs residential — which first?+
Depends on your team and margin targets. We help you run the math and pick the sequence.
Can you integrate with ServiceTitan?+
Yes — tracking, attribution and post-job automations are all in scope.
Ready when you are

Let's build something worth talking about.

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